12 Expert Ideas to Improve Your Content Marketing for Better Leads
Here’s a trend that will never fade (right up there with everyone’s obsession over the Kardashians (but for real, that one needs to fade)): content marketing.
Not only does content marketing cost 62% less than outbound marketing, but it also generates three times more leads. If you’re not already on the content marketing bandwagon, it’s time to jump on. 🚀
But if you’re already neck-deep in content, how do you make sure your content marketing game is on point and generating leads?
What better place to get some answers than the Content Marketing Institute? Keep readin’ for all things baller content marketing from the experts themselves. #Swoosh
1) Don’t Create The Wrong Content
If you have a “crank-it-out” mentality and aren’t focusing on a thought-out strategy, it’s time to make some changes. Low-quality leads often come from creating content no one is searching for or content that is created for the wrong audience.
Make it your mission to gear your content more towards the decision-makers and that it’s quality content they’re searching for.
- Arnie Kuenn, Vertical Measures
2) Make ‘em Click
A+ content ain’t easy to create. But, it’s also not enough to generate the leads you’re looking for. That’s why it’s essential to conduct market research for as specific audience targeting as possible. Aaaaand, you gotta know when and where your content is most successfully interacted with.
Focusing on all of these important details allows you to succeed in getting the data from your audience that you highly desire. If your content and timing is on fleek, your audience is more likely to interact with gated data.
- Sam Hurley, OPTIM-EYEZ
💡 You already know there are more expert ideas below. 💡
Everything You Need to Know About LinkedIn Video in 2019
Is this thing rolling? 🎥
In 2018, it seemed literally everyone was engaging with video content in some way. But as 2019 approaches (Did 2018 even happen???) what are the best platforms to be producing video content for? There’s no one answer, but LinkedIn video seems to be slayin’ the game.
In a single year, there were more than 300 million video impressions on LinkedIn. Say whaaa?! Plus, the data shows videos on the platform are much more likely to start a convo amongst users.
Not sure how to make LinkedIn video magic happen? ✨ Hootsuite has a tip or two for ya.
1) Perfect The Technicalities.
Pause. Don’t hit the “record” button just yet! There are some things you have to do first, like:
- Make sure your lighting is on point. In other words, either find some fire natural lighting, or set up your recording spot with artificial lights.
- It’s all about the body language. (Yes, people really pay attention to this stuff.) Focus on being cool, calm, and collected without overthinking what you’re doing. (That sounds easy, right?)
2) Find your hook.
If you don’t make it clear why people should watch your video in the first two seconds, they’ll drop off at a rapid rate. Make sure you have a “hook” to keep viewers engaged with your video for more than 10 seconds. This can be a visually appealing clip or even an intro to what you’ll be discussing.
In order to produce 💯 LinkedIn video content for 2019, keep reading. It’s really that easy.
What Would Christmas Be Without Love
Oh, all of the feels. If this ad doesn’t make you burst into tears and go hug all of your friends, then you’re a straight-up robot!
Erste Bank & Sparkasse recently launched this commercial featuring a little hedgehog cutie patootie and all he wants are some friends but his spikes are getting in the way.
Brb trying to control our emotions real quick ’cause we’re still at work…
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.”
Ads from the PastAds from the Past
Could you imagine if circle-displayed televisions caught on? This ad from Zenith came out in 1950 to showcase its “Presidential Line” of TVs.