Be in the Know
- American Airlines and Apple team up! AA will be the first commercial airline to offer free access to Apple music through in-flight wifi. Spotify and Southwest sound good together. Just sayin.
- Scooter wars in the Bay Area. Spin (recently acquired by Ford) was shut down for the time being in San Francisco. This leaves Skip and Scoot as the only scooter options in SF. Is this real life?
The Power of Micro Conversions
Remember when Jim and Michael from The Office split managerial duties. Jim focused on the day to day and Michael was big picture stuff. Today, we’re focusing on Jim. Let’s call Jim micro conversions.
Macro conversions consist of the overarching goals of your site (a sale, consultation signup, etc.) while micro conversions are the true needle movers.
A micro conversion is:
- An email signup
- A social share
- Ebook download
- Viewing a video
- Creating an account
These conversions are all about understanding your customer’s behavior and in turn using that data to run highly targeted campaigns that convert.
So, how do you track these micro conversions?
Good question. Enter Google Analytics. If you’re not using GA, get on it!
- Define what micro conversions you want to track
- Login to your GA account and click ‘admin’.
- From the column view, click ‘new goal’.
- We recommend selecting a templated goal, but you can also create a custom goal.
- Name your goal and how you’ll choose to track it.
- Voila. You can now track everything through the ‘conversions’ page.
Tools
I Wanna Go Fast
Everybody loves a fast website; especially, Google.
Do you know how fast your site is? The web page speed test from Pingdom will help you identify what’s fast, slow, or too big, and provide best practices.
What we like: It’s free and easy to get initial results. 14-day free trial (cancel anytime).
What we don’t like: …
Watch
Railroad Ties
Today’s watch is a powerful one. You’re gonna need about 23-minutes, so you might want to watch the trailer now and save the feature for later.
Six strangers are brought together at Plymouth Church in Brooklyn, New York. Little do they know how connected they actually are. Ancestry and SundanceTV partnered up for this short film and we highly recommend it.
Ads from the Past
Ads from the Past
Van or station wagon? How about both? 1980 Vanagon ad. The ideal family vehicle. How about that dog owning the passenger seat?
