TBH 😇

News

Be in The Know

Taco John’s has entered the “Taco Tuesday” trademark chat with a challenge to Taco Bell.
Hey Reddit, you good? The platform’s new app icon is atrocious.
Creatives: add these 5 books to your summer reading list.
Microsoft’s AI Copilot is gonna cost you extra.

Tactics

Google’s Tips for Building Trust

Google expects a certain level of trustworthiness before displaying your business offers to potential customers. Consider these four key areas of focus for building trust with customers:

Business Identity

Use one official business name across the web.
Share your unique story in an About Us page on your site.
Link customers to your social media channels.

Transparency

Provide clear, detailed policies regarding shipping, returns, and privacy.
Be transparent about your business model and operations.

Online reputation

Display reviews and testimonials about your products to help potential customers understand how to use your products or how other customers have used them.
Display any relevant badges or seals of approval from third-party sources.
Make sure customers know how to contact you or request product support.
Promote blog content and share third-party content your business has been featured in.

Professional design

Install an SSL certificate so customers know that their sensitive data is stored securely.
Ensure that your site is accessible, easy to navigate, and free of broken links or unnecessary redirects.
Avoid placeholders for text and images.

Check out Google’s full post for next steps.

Q for You

How many marketing systems (software, programs, services) do you have in your tech stack?

1–2
3–4
5–6
6+

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Tools

Wayback Machine for SEO

You’ve heard of the Wayback Machine, or the Internet’s grand archive of websites past. It’s not just a nostalgia trip, though. Think of it as an underutilized SEO tool. You can use it to track how your competitors have updated and tested design elements, CTAs, versions of content, and keywords. Plus, you can track how often or regularly competitors make changes to inform your own strategy.

Try It