Be in The Know
Google’s Tips for Building Trust
Google expects a certain level of trustworthiness before displaying your business offers to potential customers. Consider these four key areas of focus for building trust with customers:
- Use one official business name across the web.
- Share your unique story in an About Us page on your site.
- Link customers to your social media channels.
- Provide clear, detailed policies regarding shipping, returns, and privacy.
- Be transparent about your business model and operations.
- Display reviews and testimonials about your products to help potential customers understand how to use your products or how other customers have used them.
- Display any relevant badges or seals of approval from third-party sources.
- Make sure customers know how to contact you or request product support.
- Promote blog content and share third-party content your business has been featured in.
- Install an SSL certificate so customers know that their sensitive data is stored securely.
- Ensure that your site is accessible, easy to navigate, and free of broken links or unnecessary redirects.
- Avoid placeholders for text and images.
Check out Google’s full post for next steps.
Q for You
Wayback Machine for SEO
You’ve heard of the Wayback Machine, or the Internet’s grand archive of websites past. It’s not just a nostalgia trip, though. Think of it as an underutilized SEO tool. You can use it to track how your competitors have updated and tested design elements, CTAs, versions of content, and keywords. Plus, you can track how often or regularly competitors make changes to inform your own strategy.
Meow Meow Meow
We’re so sorry about this, but today’s video is cats in a boyband. And J.C. Chavez.
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