Technical Difficulties 📺

Editor's Note

Is Mercury in Gatorade again? It was a week of outages—Meta, LinkedIn, and The Daily Carnage. On Wednesday, we were hit with a technical glitch in our ESP, so lots of subscribers received a “Referral Reward” notification in error, and we missed yesterday’s issue. Sorry to leave you hanging. Thanks for being so cool about it.

Top Posts of The Week

• Infographic: Check out the breakdown of social platform usage among teens.
• Surprise and disgust? It might be time to rethink influencer gifting.
• Why did 30 elderly people gather outside of an Adweek conference to protest Dropbox?
• LinkedIn is becoming the hot new platform for influencers.

What We Learned

Monday: A Keyword Universe is a big pool that surfaces the most important keywords at the top and lives in a spreadsheet or database. SEOs continuously launch new keywords here for writers to draw from. Here’s how to build a keyword universe.

Tuesday: According to Orlaith Wood at The Subtext, the error message is the best test of a brand voice. Your 404 page should accomplish these 3 objectives.

Wednesday: LinkedIn Ad data reveals that waiting until a post begins to perform well organically is a cost-efficient way of running a marketing campaign. Build trust, create awareness, and drive engagement through familiarity with this tactic.

Thursday: In light of our glitch, check out this comprehensive guide to building and nurturing your newsletter referral program.

The Conversation

Amanda asked, “Where are we going nowadays for reliable UGC creators?”

Mel asked, “Can I create an Instagram account without having it link to a Facebook account and be able to schedule through Meta?”

Melissa asked, “I am looking for an app that will send a DM (with a link or resource) to followers who comment a specific word. What apps or programs are you using for Instagram comment automation?”

Mary asked, “What CRM tools are people using these days? We have Active Campaign but we’re having issues.”

Join The Facebook Group

Pocket Stats

Here’s what we learned about The Daily Carnage community this week:

• Yikes! Over 73% of marketers think the new Tubi branding is a flop.
• As much as we all love a creative 404 page, 49% of marketers opt for plain and simple error-message copy that gets the point across.
• 24% of marketers totally forgot to write 404 copy, so the developers were left to their own devices.
• While most of us haven’t tried boosting LinkedIn posts on personal accounts, 24% of marketers have tested this tactic with less than favorable results.

Green Goddess Mocktail

Ingredients

• 2 cups organic pineapple juice
• ½ cup freshly-squeezed lime juice
• 2 kiwis, peeled + sliced
• 1 medium Granny smith apple, sliced (skin on)
• ¼ cup raw honey
• Pinch of sea salt
• Organic ginger beer or sparkling water
• Garnish: Fresh thyme sprigs, sliced apples and kiwi, lime

Steps

1. In a bowl, add the pineapple juice, lemon juice, sliced kiwis and apples, mulling everything together until fruit i broken down. Add in the honey and salt, mixing everything together until combined.
2. Add crushed ice to glasses), add 3-4 tbsps of mulled kiwi and apples to bottom of glass, followed by ⅓ cup of mocktail liquid mixture until glasses are ½ filled.Garnish, top with ginger beer or sparkling water

Recipe by Orchids and Sweet Tea

Make This Drink

Did Ya Know?

Answer: Hydrox

This Sunshine brand is making a comeback despite losing its head start (est. 1908!) to OREO. Read up on your cookie history today.