Thankful for Email - Carney
The Daily Carnage

Thankful for Email

This year, we’re giving thanks to email marketing.

Thanksgiving Email Marketing Ideas Your Subscribers Will Love

Now that Halloween is over we can finally…. start worrying about the next holiday, Christm… oh, no, we mean Thanksgiving.

SendPulse has a pretty great line up of email marketing ideas for turkey month. November is a buying month. Consumers and marketers go outta their dang minds for the Black Friday, Small Business Saturday, and Cyber Monday sales. Marketers trying to offer the best, and consumers demanding the best.

But if you want people coming back after those three super sale days, you gotta do more than make the discounts rain. Here are some ideas:

1. Set the mood. Adding holiday visuals sets a friendly and inviting tone. Anthropology did a really festive gif showing Thanksgiving dinner and a pup peaking over the table. And they end the email with more value by adding gift ideas.

2. Tis the shopping season. Apparently, the average consumer spends over $300 on presents over Thanksgiving weekend. Give the people what they want. Inspire them to shop!

Neiman Marcus shared 6 tips to reduce the season pressure from pre-ordering the main dinner to making sure you’re stocked with extra seating. Not a bad idea if ya ask us.

3. If you’re in the clothing biz, nothing would be more helpful than giving suggestions on what to wear. Thanksgiving family dinner is a big deal for some and many want to dress to impress. And this can be uber stressful.

Bonos did this for their holiday campaign. They offered three looks for different situations. Ease a consumer’s pain, and they’ll come back.

6. Don’t just give thanks, share too. Charity and giving back to your community doesn’t go unnoticed. For an event, B2B Marketing Exchange donated the money gained through ticket purchases and donated it to families in need.

8. Do more than say thank you. It’s true those two little words go far. But your most loyal customers also go far for you. So show your gratitude. MarketingProfs gave their subscribers a chance to use their service for free from the time the email was sent to the end of the year. That’s one heck of a thank you.

We’re wrapping it up here but you know we skipped around so…👇

5 Ways Ecommerce Brands Should Approach Content Marketing

Let’s get real for a sec. How many Amazon Prime orders have you placed this year alone?

If your answer is above 10, you’re like the rest of us: e-commerce has taken over the world. Call us dramatic, but we’re not wrong. Just look at Sears or Toys R Us. #RIP

If you’re an e-comm company, not named Amazon, it’s hard to get in front of new customers. So what do you do?

Search Engine Journal has some answers…

1. Prioritize Video Content
One of the biggest downsides to buying online is not having the product in person, right? Skepticism is at an all-time high. It’s like using dating apps: you never know what you’re getting until it’s right there in front of you.

Give buyers a better visual understanding of what they’re buying by utilizing video. With video traffic making up at least 75% of all online traffic, consumers are more likely to hit that “add to cart” button.

2. Look For All-Star Reviews
From deciding where to eat to what airline to use to what kind of socks to buy, there’s a review for that. Reviews have the power to make or break an online sale, and Google favors reviews that are left by a verified Google Review Partner.

In other words, it’s worth investing in outside review partners to make sure your reviews aren’t phony because Google can see right through ‘em.

3. Partner With Influencers
Have you tapped into influencer marketing? Amongst misconceptions lies a TON of potential for ROI. Don’t go after the “Insta Famous” influencers.

Instead, try out micro-influencers, aka those with less than 100,000 followers. With a smaller following and higher engagement rate, you’re more likely to get more for your $$ and a higher ROI.

With the right tools, there’s still room to grow like Amazon. Read on for more ways to complete your e-comm toolbox.

The Arrivals

You always hear about the importance of bringing emotion into your marketing. It’s easy to say, really hard to pull off.

With that in mind, ready to watch the most emotionally-engaging airline ad ever created? That’s not sarcasm.

Scandinavian Airlines knocked this one outta the park. Best of all? They didn’t show a single airplane. We truly love powerful ads that never show, or even mention, the product.

We’re keeping our write-up short because we don’t wanna spoil anything about this one 👇👇👇

“We need to stop interrupting what people are interested in and be what people are interested in.”

Craig Davis

Ads from the Past

What…what in the sugar plum is going on in this ad? The message from this 1944 ad by Kool Cigarettes is pretty much.. Have a cold? Smoke cigarettes. If you can do that, you can finally get yourself a date...


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