Be in The Know
🕯️ Yesterday, walls of NYC pizzerias were dedicated to surviving 9/11 first responders who are still in need.
🤫 Google is hiding search data from advertisers and profiting.
🛍️ Report: 45% of Gen Z prefer to visit stores; plus, they’re wary of ads and rely on word-of-mouth.
🇺🇸 4 ways creators have influenced the 2024 U.S. Presidential Election.
🤝 Dentu’s “House of Creators” on Roblox will match creators with key intellectual properties and brands.
🚗 Infographic: America’s favorite car brands, by generation.
📉 Trump’s social media stock plunges to record low after Tuesday’s debate.
How Gen Z Spends Money at Events
👀 Sponsor this spot to share your content with our community.
MERGE conducted a study of 1,000 Gen Z consumers and tracked spending for a select group attending concerts, sporting events and festivals this summer. The study reveals key insights into Gen Z’s spending habits around events, including:
- Brand activations drive purchases: Nearly 64% of respondents said they made purchases due to event advertising, with frequent attendees of Food Fairs and Fashion Events particularly influenced by brand collaborations.
- Most popular events for Gen Z: Professional sports and music festivals rank as the top event categories for Gen Z. Authenticity is a core value, with Gen Z largely unmoved by social status or “social currency.”
- Sustainability ranks low: Despite popular assumptions, sustainability concerns were not a major factor in Gen Z’s event attendance decisions.
- Males vs. Females: Males are more likely to make impulse purchases at sports and tech events, often driven by event merchandise or team loyalty. They also prefer using video reviews, podcasts, and AR/VR for research. Females, on the other hand, tend to overspend due to emotional connections or FOMO, and are more inclined to attend arts, culture, fashion, and beauty events.
- Older vs. younger Gen Z: Older Gen Zs (25+) are more likely to overspend for convenience and ease of access, while younger Gen Zs (under 25) are drawn to rallies and protests, driven by peer influence, and prioritize diversity and inclusion.
Check out MERGE’s full report for more.
Smash or Pass 👍/👎
Tools
Hoody AI
👀 Sponsor this spot to share your product or service with our community.
Access the top LLMs in one place from Hoody AI, a unified dashboard that protects your privacy and lets you chat to multiple models at once (Claude, ChatGPT, Llama, etc.)
It’s free, no sign ups.
Interact with your voice, upload images and documents, turn text to speech, and more.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Unwrap It
A key feature of Cornetto’s ice cream is the blue and white paper wrapper, which you have to tear to enjoy.
And, it turns out, that packaging is making a lot of waves.
The brand’s “Unwrap It” OOH campaign features handmade collages, carefully constructed from the torn wrappers. Each uses the paper and negative space to depict a different summery scene.
It’s the kind of artful concept you think of while enjoying an ice cream and looking closely at something we usually throw away.
