Be in The Know
🏆 Apple makes history with an Emmy win for “Fuzzy Feelings.”
📱 Speaking of Apple, its latest “Shot on iPhone” campaign features The Weeknd in slow motion.
🤩 Report: Podcast listeners are superconsumers and trendsetters, making them a highly sought-after audience.
🍕 Hormel invites consumers to request more PTO (Pepperoni Time Off).
▶️ Why some U.S. sports teams are launching their own streaming platforms.
đź«¶ Data shows Snapchat positively affects friendship closeness, unlike some other platforms.
⚠️ Meta’s new data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause some ads.

The New American Consumer 2.0
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A new report from iHeartMedia and Malcolm Gladwell’s Pushkin Industries highlights the increasingly widening gap between U.S. consumers and the marketers that communicate to them.
Here are the key findings:
- 44% of Americans feel ignored by media and advertisers, and 75% are willing to pay more for brands that reflect their values. This sentiment spans across demographics, geographies, and ethnicities.
- Consumers take weeks or months to make purchases of $100 or more, often consulting family and saving up. In contrast, marketers can make decisions for purchases over $1,000 in just hours, without seeking approval.
- 67% of consumers are uncomfortable with targeted ads, and 70% feel these ads are irrelevant. Instead, consumers are more influenced by their communities, friends, and family.
- Consumers enjoy playing the lottery, a habit marketers find cringeworthy. On the other hand, marketers embrace health and diet trends like cold plunges, which consumers often reject.
- Consumers emphasize religion and law and order twice as much as marketers, even though both groups prioritize family, health, and safety as key values.
- While marketers define luxury as designer labels and high-end accessories, consumers see luxury in practical indulgences, such as premium household items or high-quality food products.
Take a closer look at The New American 2.0 for more.
Q for You
In your opinion, can a hyper-targeted and optimized ad have more influence than traditional word of mouth?
Scripe

👀 Sponsor this spot to share your product or service with our community.
Your favorite LinkedInfluencers and leaders have a little secret. They’re using AI for personal branding.
Scripe is a workspace that leverages AI to turn your raw and ramblin’ voice memos into ready-to-publish posts, draw from your existing library to create new content, generate hooks in your voice, and optimize your distribution schedule.
In addition to learning your personal brand, Scripe is trained on the best performing LinkedIn posts, too.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link đź”—
- Your ad lives on our site indefinitely đź’›
Let’s get it on the calendar.
#MyCrazyGrill

Burger King’s photographic campaign in Ecuador celebrates the surprising lengths that people go to for grill marks—like building a cook fire in a shopping cart or a wheelbarrow or a bunch of cinderblocks.
BK is encouraging folks to submit #MyCrazyGrill photos, too, reinforcing the brand’s unconventional and inventive persona.
Stay safe out there, Chef.
Ads from the Past

CBS, 1979



