The fruit of your labor

Top Posts of the Week

• Instagram Carousels Are the Most Engaging Post Type [STUDY]
• 10-Year-old Boy Unearths Centuries-Old Sword The Very First Time He Uses His Metal Detector
• 10 Simple Tips and Tropes for Writing Engaging Social Media Copy
• Twitter Officially Launches New ‘Quote Tweets’ Count on Main Tweet Display

What We Learned

Monday: MarketingProfs took us through 10 simple tips and tropes for writing engaging social media copy. Some of them include:

• Pull a quote directly from the article you’re sharing.
• Turn on all-caps and put the outburst tactic to use.
• Ask a question. Sometimes a question is the answer.

Tuesday: Wix covered Twitter Advanced Search: what it is and how to use it for marketing. Twitter Advanced Search allows you to search by account so you can see tweets to and from whichever account you specify. You can also use it to home in your search locally and see what strategies competitors employ on Twitter.

Wednesday: Agorapulse went over how to make an infographic that encourages engagement on social media. Key points include being topically relevant, maintaining a good text-to-image ratio, establishing credibility, including visual flow elements, and more.

Thursday: DigitalMarketer shared 4 questions to make sure you’re creating consistent copy across all platforms.

1. Does this copy abide by my brand guidelines?
2. Would my customers expect this from me?
3. Would my customers recognize me if I took away my branding?
4. Does this fit in with my other copy?

Cara asked, “Is there anything out in the interwebs that would allow me to bulk search websites for twitter accounts?”

Courtney wrote, “I would LOVE any ideas y’all have around events during the pandemic.”

Taryn is wondering, “What alternatives to GoDaddy do you like?”

Ceara wants to know, “What’s the best product subscription program tool out there?”

Cucumber Cooler

Ingredients

• 1 1/2 oz gin
• 4-6 slices cucumber
• 1/4 medium lime (sliced)
• 4 oz tonic water
• 6 mint leaves
• 1 Tbsp sugar (optional)

Steps

1. Add mint, lime, gin, and sugar (if using) to shaker and muddle.
2. Add cucumber slices to shaker and shake vigorously.
3. Pour mixture over glass filled with ice and top with tonic water.
4. Stir, let set for a few minutes for the flavors to enhance and enjoy.

Recipe from Minimalist Baker

When was the first SMS text message sent?

December 1992

We’ll see y’all again on the 8th. Enjoy your Labor Day Weekend!