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The Daily Carnage

november 12, 2026

The Need for Speed šŸ

What Google wants you to know before switching CDNs.

News

Be in The Know

šŸŽ¬ Instagram brings Edits to Mac with free 4K exports.

šŸ’» US officials debate restrictions on Nvidia chip exports.

āœ‹ Why content marketers should sometimes say ā€œdon’t publish thatā€

šŸƒ The best brand experiences from the 2026 NYC Marathon.

šŸŽ–ļø How four veterans turned military experience into PR careers.

āš ļø Deceptive ads are targeting military members.

šŸ›ļø Black Friday puts price versus value to the test.

Tactics

Don’t Block Googlebot

Moving your website to a Content Delivery Network (CDN) should make things faster, right? Usually, yes. But Google recently explained why a CDN migration can temporarily create an unexpected problem: more crawler traffic hitting your original server.

Here’s what happens. Googlebot sees faster response times and may gradually increase its crawling rate. Meanwhile, your new CDN’s cache is still empty, so requests for uncached pages have to reach your origin server.

That combination can create traffic spikes. And if your team responds by blocking all bots, you could accidentally block Google from accessing your website.

Here’s what Google recommends:

  • Expect a warming-up period. A new CDN doesn’t immediately have cached copies of your pages. Initial requests may still reach your origin server.
  • Pre-warm important pages. Fetch high-traffic URLs and frequently crawled pages through the CDN at a controlled pace before the full migration.
  • Allow verified crawlers. Configure your CDN or Web Application Firewall to recognize legitimate bots instead of challenging every automated request.
  • Be careful with CAPTCHAs. Googlebot can’t complete human verification challenges. Blocking it can interfere with crawling and search visibility.
  • Use temporary rate limits when necessary. If crawling threatens server stability, Google recommends short-term 429 or 503 responses rather than permanent restrictions.
  • Coordinate with your technical team. Monitor origin traffic, cache behavior, and crawler access during the transition.

A CDN can improve site performance, but the migration needs planning. Otherwise, an upgrade meant to help your website could temporarily create problems for the very crawlers you want visiting it.

Head to Google Search Central for more.

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Now Streaming

Don’t miss the latest episode of The Daily Carnage Show, where we explore how States are taking social media regulation into their own hands—and what that could mean for platforms, users, and advertisers.

From teen screen time limits and age verification to algorithmic feeds and restrictions on addictive design, new state laws and legal agreements are reshaping how social media platforms operate.

In this episode of The Daily Carnage Show, Shannon breaks down the growing wave of social media regulation, including Meta and TikTok’s agreements with states, New York’s Safe for Kids Act, and Florida’s push for stricter restrictions.

šŸŽ™ļø Plus, catch up on Season 2:

šŸŽ™ļø Now streaming onĀ Youtube,Ā Spotify,Ā Amazon Music, andĀ Apple Music.

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Game

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Watch

Let’s Get Fuzzy

Nothing says holiday spirit quite like a giant, terrifying yeti crashing your Christmas party.

Levi’s introduces Gus, a furry monster who storms into a cozy cabin and sends everyone into a panic. That is, until someone throws him a red sweater. Suddenly, the creature goes from holiday nightmare to welcome guest.

The best part? The entire film was made using handcrafted Claymation, with every character, outfit, and set built by hand. Each second of animation took four hours to film, making it a nostalgic nod to Levi’s iconic 1995 ā€œClaymanā€ commercial.

Turns out even the abominable snowman just needed a little holiday warmth.

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