Getting someone to try your product is one thing. Getting them to choose it again when cheaper alternatives, new competitors, and endless recommendations are everywhere? That’s a different challenge.

Food and beverage consumers are becoming more selective about what they buy and why. Price matters, but so do ingredients, convenience, taste, and brand experience. Meanwhile, discovery is spreading across social media, delivery apps, search, and AI-powered recommendations.

According to research cited by Carney, 22% of surveyed consumers have already used AI to choose a restaurant. And 64% would prefer a single app for managing delivery, pickup, and reservations.

Here’s what food and beverage marketers should focus on:

• Make your value obvious. Give customers a specific reason to choose your product, whether it’s convenience, ingredients, quality, or a memorable experience.
• Show up where decisions happen. Keep menus, product listings, photos, reviews, and descriptions accurate across search, delivery platforms, and retail channels.
• Create content for different discovery moments. A recipe video, a product listing, and an AI-generated recommendation serve different purposes. Keep your positioning consistent across them.
• Connect customer interactions. Look at how people move between online orders, in-store purchases, subscriptions, and loyalty programs to better understand repeat behavior.
• Personalize with purpose. Use purchase history and preferences to recommend relevant products, send timely reminders, or encourage another visit.
• Measure what happens after the first purchase. Track purchase frequency, retention, and customer lifetime value alongside acquisition metrics.

AI can help analyze feedback and improve personalization, but reliable customer data and accurate product information still matter more than adding another automated campaign.

The brands that earn a place in someone’s routine have a better chance of earning their next purchase, too.

Head to Carney for more.

Hypefury helps you write, schedule, and repurpose content across platforms like X, LinkedIn, Instagram, and Threads. You can pull inspiration from high-performing posts, automate reposts, and track what’s getting engagement.

It also has features like automatic promotional comments and DMs to help turn social engagement into subscribers and leads. Handy for keeping your content working even after you hit publish.

Don’t miss the latest episode of The Daily Carnage Show, here’s what we’re covering:

🔒 Apple’s secret blocklist: How Safari’s restrictions work and which ad tech companies have been affected.

📉 The impact on advertisers and publishers: Why disruptions to ad delivery and audience signals could affect campaign performance, publisher revenue, and programmatic advertising.

📊 The measurement problem: Why winning an ad auction doesn’t always mean an ad actually appeared on a user’s screen.

⚖️ Privacy vs. platform power: What happens when the company controlling the browser also operates an advertising business?

🛠️ What marketers should do next: Audit your ad tech dependencies, verify campaign delivery, strengthen your first-party data strategy, and ask vendors about their contingency plans.

Apple’s approach raises a bigger question for the open web: How do we protect user privacy while maintaining the infrastructure that supports digital advertising?

🎙️ Plus, catch up on Season 2:

• AI Is Killing Entry-Level Marketing Jobs (12:55)
• Microdramas Are Taking Over Marketing (10:43)
• AI CEOs Want to Slow Down. The AI Race Won’t. (11:39)
• Reddit Is Changing SEO & AI Search (10:55)
• The Creator Economy Rules Gaming (43:53)
• Dark Patterns Are Becoming a Legal Problem for Meta (12:06)
• Dissecting the Brand Apology (11:35)
• Google Image Search is… Pinterest? (9:26)
• Sony & The Death of Physical Media (8:57)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

The Daily Carnage reaches decision-makers at brands, agencies, SaaS companies, and startups who are actively researching solutions, evaluating vendors, and making purchasing decisions every day.

Now, we’re opening up a limited number of Friends of The Daily Carnage partnerships for brands that want to build a consistent presence with our audience, not just run a one-off ad.

Friends get discounted sponsorship inventory, priority booking, first access to unsold placements, bonus opportunities, and performance reviews throughout the year.

Partnership levels include dedicated newsletter features, premium placements, podcast pre-rolls, classified ads, social promotion, and more.

Past sponsors include Canva, HubSpot, Salesforce, Mailchimp, Marketing Brew, and dozens of other leading brands.

Interested in reaching marketers who actually click? Reach out to get started!

Ever feel like your entire office is one giant, tangled mess?

Factorial takes that feeling literally in its new campaign, “Tangled.” Employees are physically stuck together in a chaotic pile of cables, paperwork, keyboards, and monitors, unable to get anything done because nobody can find the information they need.

Then the CEO introduces Factorial’s AI, and the human knot finally starts to unravel. Even he seems surprised it actually works.

A pretty hilarious depiction of workplace chaos. And probably a little too relatable for anyone who’s ever chased down a missing spreadsheet.

Pears, 1886