Triskaidekaphobia

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Building Customer Journeys Across Multiple Devices

We all made it to Friday! It wasn’t easy, but here we are. As a reward, we’re serving up a short, 11-minute podcast today about multi-channel marketing.

Multi-channel marketing might not be a buzzword right now, but that doesn’t make it any less important than a current buzzword like…social listening. The idea behind it is taking one message and spreading it to wherever your customers are. Instead of just retargeting potential customers on Facebook, ask yourself, “What other options are available to me?

Today’s Listen is an interview with multi-channel expert Corey Trojanowski (just found out that Corey is a Carnage subscriber. Hi, Corey!). Corey quickly breaks down what you need to know about multi-channel marketing.

Here’s the scoop:

• (1:31) The only way to fully engage with potential customers is with a multi-channel approach.
• (1:45) Multi-channel marketing is simply getting in front of your customers wherever they are – social, email, SEM, etc.
• (3:50) Multi-channel marketing is more than just modifying the way an ad looks on different channels. You need to serve up what people want on each different channel.
• (4:08) Two examples of companies doing multi-channel marketing well.
• (5:58) If you’re just kicking off your multi-channel campaign, make sure that you’re collecting all of your audience’s behavioral data in one central place. Having data from 5 sources in 5 places isn’t helpful at all.
• (7:23) If you aren’t using that data to personalize the experience for your potential customers, you’re losing.

Told ya, that one was short. But, there’s still plenty we didn’t cover in the show notes here. Give it a listen while you’re sipping on your coffee this morning.

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Read

7 Facebook Messenger Marketing Strategies You Can Try Today

We often think of social media as just the Big 4 (Facebook, Instagram, Twitter, and LinkedIn). But, by doing so, we ignore a vital player — messaging apps. Right now, Facebook Messenger is ready to be your point guard.

Last year, Facebook IQ conducted a study on the use of mobile messaging with 12,500 people worldwide and found that:

• 63% have increased their messaging with businesses over the past 2 years
• 56% would rather message than call customer service (duh)
• 67% expect to message business even more over the next 2 years.

So here we are.

If you haven’t thought about marketing via Messenger, today’s Read might change how you think about the FB app. After experimenting with different ways to include Messenger in their marketing, Buffer discovered 7 strategies you and your biz can try today. Or, like, on Monday.

Below are few of them:

1. Deliver your content. Instead of asking people to fill out a form to get gated content via email, they offered the option of getting the content via Messenger. The messenger strategy resulted in 242% higher open rate and 619% higher click rate!
2. Help your followers find the most relevant content. Messenger chatbots (hey, we know how to make those!) can help followers find articles they want to read. You now have a non-intrusive way to deliver personalized content to your audience. You’ll want to read the best practices on this one.
3. Generate high-quality sales leads. Since Messenger is still pretty #fresh, the response rate is super high right now. Set up click-to-Messenger ads with location targeting. When a person clicks on the ad to learn more, they’ll be taken into a conversation with a chatbot. One automotive group generated 50 sales per month through the chatbot. 

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Watch

What the .Gif?

We’re getting freaky on a Friday, y’all. No, but for real, today’s Watch is fully ~out there~.

Apparently the .gif site (and our one true love), Giphy recently launched a new form of visual commentary — stickers. While we wish they were gif stickers you could stick to your laptop, these are more of a tool that, when activated, let users drag and drop stickers anywhere on a mobile or desktop page.

To promote a tool with this much personality and free range, you gotta create an equally bananas commercial, right?

As if you’re watching a caffeinated teen channel surf, the ad spot takes you through countless scenes reminiscent of old commercials on Nickelodeon and MTV — some filled with memorabilia and pop-culture references from past decades.

All the while, Giphy’s stickers bounce and girate around the screen. It’s a real clustercuss. It looks exactly like something Giphy would make.

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