Use the Juice - Carney
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Use the Juice

See how to squeeze the most juice out of your UGC and a tool for analytics.

Be in the Know

Statistics and Tips for Utilizing User-Generated Content

The best thing you can do to market yourself as a brand is to let your customers speak for you. That’s where user-generated content (UGC) comes to play.

Hypetrain recently made a LinkedIn post that lists the latest stats on UGC in marketing. Here are some of the takeaways:

  • 56% of consumers say UGC photos and videos are the content they most want to see from brands.
  • Engagement increases by 28% when consumers can view a mixture of UGC and branded content.
  • Ads with UGC generate 5x greater click-through-rates.

These stats support the trust in this type of content, but UGC also has the benefit of being the most up-to-date form of content. So how can you use it for yourself? Hypetrain also provided a list of the top trending UGC types:

  • Testimonials. Testimonials are one of the most valuable forms of UGC on the planet. Client testimonials can demonstrate to your target audience that you have a thorough understanding of their problems and pain points.
  • Quizzes. Sharing results of a brand’s available quizzes or questionnaires has been a growing trend for short-term video UGC. This is especially true for D2C brands that have products users can sample.
  • Commentary. If you content has discussions and comments, they can be turned into sharable content.

Check out the full post on Hypetrain’s LinkedIn.

Q for You

Have you ever created a UGC challenge or quiz for your audience?


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What a Twist

Dole released a series of ads for its “Let your glow show” campaign. The campaign aims to celebrate being true to oneself. Each ad features a confident-looking person (with juice) and a narrator explaining who they are. The ads take an unexpected turn each time, but keep a sunshine-y attitude.

Ads from the Past

1948, Horsey


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