Be in the Know
- Pilsbury released a holiday sweater with an interactive Dough Boy element
- 5 SEO best practices for Black Friday and the holiday season
- See how Asda’s holiday ad was able to star Buddy the Elf
- 10 steps to boost your site’s crawlability and indexability
Statistics and Tips for Utilizing User-Generated Content
The best thing you can do to market yourself as a brand is to let your customers speak for you. That’s where user-generated content (UGC) comes to play.
Hypetrain recently made a LinkedIn post that lists the latest stats on UGC in marketing. Here are some of the takeaways:
- 56% of consumers say UGC photos and videos are the content they most want to see from brands.
- Engagement increases by 28% when consumers can view a mixture of UGC and branded content.
- Ads with UGC generate 5x greater click-through-rates.
These stats support the trust in this type of content, but UGC also has the benefit of being the most up-to-date form of content. So how can you use it for yourself? Hypetrain also provided a list of the top trending UGC types:
- Testimonials. Testimonials are one of the most valuable forms of UGC on the planet. Client testimonials can demonstrate to your target audience that you have a thorough understanding of their problems and pain points.
- Quizzes. Sharing results of a brand’s available quizzes or questionnaires has been a growing trend for short-term video UGC. This is especially true for D2C brands that have products users can sample.
- Commentary. If you content has discussions and comments, they can be turned into sharable content.
Check out the full post on Hypetrain’s LinkedIn.
Q for You
Plerdy
Plerdy is a Conversion Rate Optimization tool to help you track, analyze, and convert your visitors into buyers. Features include competitor analysis, behavioral mapping, e-commerce, and website analytics. Test it for yourself to get a full report on your SEO and clicks.
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What a Twist
Dole released a series of ads for its “Let your glow show” campaign. The campaign aims to celebrate being true to oneself. Each ad features a confident-looking person (with juice) and a narrator explaining who they are. The ads take an unexpected turn each time, but keep a sunshine-y attitude.
