Top Posts of the Week
- LinkedIn Introduces Conversation Ads: A New Message-Based Ad Format
- How to navigate through a global crisis on social media
- Instagram launches Co-Watching of posts during video chat
- How Coronavirus is Impacting Facebook Ads
What we learned
Monday: To start the week, Social Sprout taught us how to handle a global disruption by focusing on making relevant connections. Ask yourself,
- What’s the conversation?
- Is your brand relevant in that conversation?
- How can your brand offer support to the conversation?
Tuesday: The next Yearly Carnage is slated for 2021. Acadium offered insightful tips to help us manage a remote team, and gave Daily Carnage readers a $50 discount to join their apprenticeship program.
Wednesday: We invited y’all to share your wins with us with #staysharp. Plus, Matchnode gave us a better understanding of the ‘to run ads, not to run ads’ dilemma. In short, screen time on social is up, ad activity is down, therefore, take advantage of the low CPM if your brand has something helpful to offer.
Thursday: In week 2 of the WFH norm, Woven shared several tricks and tools for you to have a more productive experience at home. And their all-in-one calendar offers you the work/life upgrade you’ve been daydreaming about.
Creativity for the Win!
Shout out to our friends at Tombow for killing it with this campaign. Thanks for sharing with us!
The Opportunity: In response to COVID-19, art and craft brand Tombow decided to open up our online workshops to provide free enrollment to one workshop for 24 hours. These self-paced video classes are available for purchase on our website (TombowUSA.com) for $25, but in an effort to provide people stuck at home with a creative outlet, we offered a free class enrollment on Saturday, March 21, 2020.
The Message: We’ve put an increased emphasis on providing educational resources to our audience on social media, changing up our messaging to let people know about all of the free tutorials we offer on our website and blog that can serve as a creative outlet for people who are at home.
The Results: We had nearly 10,000 signups – 80% of which were new customers. Our email list grew by 2,000 subscribers the same day, as many people who enrolled for the free class also opted into our email marketing efforts. The Instagram post where we announced the free class received 4.6k likes and over 500 comments from fans thanking us for providing a creative outlet for them.
Join the Community
Machaela is wondering, “What are some remote-team building activities you’ve done during this self-quarantine period most of us are in? Bonus if you’ve done these for small teams- (Like 2-6 people)…..”
Nalu needs your insight, “Is there a certain SEO adjustment I should make to try get a higher “near me” position?”
Madeline wants to know, “I currently am doing all organic social media and some digital web strategy for my organization, and just got the call that I’ll be taking over paid social media advertising as well…..does anyone have any words of advice or guiding principles/mantras for paid social media?
Melissa is on the lookout for, “….social media campaigns that companies have done around showing the “human side” of their employees/business, for example showing collaboration remotely, or showing off their “pets at work”, etc. Any examples of connection and/or collaboration are greatly appreciated.”
Cherry Orange Tequila Sunrise
- 2 cups orange juice
- 1 cup ice
- 2 ounces of silver tequila
- 2 ounces of maraschino cherry juice
- Maraschino cherries for garnish
Combine ice, orange juice, maraschino cherry juice and tequila into shaker. Strain into glasses and garnish with cherries.
Today’s happy hour drink comes from Brit+Co
Ads from the PastAds from the Past
1960, Chef Boy-Ar-Dee
“Great advertising is the expression of deep emotional sincerity.”