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The Daily Carnage

august 21, 2024

Very Curious šŸ¤”

Habits of inquisitive marketers.

Be in The Know

ā¬†ļø Is Reddit getting ready to launch its own search ads business?

šŸ’³ Advertisers can reach new AmEx card holders just 5 days after they open a card.

āœˆļø Booking.com is running a truly Ludacris giveaway.

ā¤ļøā€šŸ”„ Hinge produced a literary zine for love stories, and it’s really good.

šŸ— Chick-fil-A plans to launch a streaming service with original shows.

šŸ¤” Google questions the validity of SEO audit suggestions made by automated tools.

Viral Brand Culture Meme

The 6 Habits of Highly Curious Marketers

Curious if you check all of these boxes?

  1. Start with questions, not answers. Determine what you need to know before looking at the existing data. Don’t be satisfied with only the available information.
  2. Ask generative and divergent questions. In addition to who, what, where, and when, ask stakeholders, end users, and current and prospective audiences open-ended questions like what ifĀ andĀ why not?
  3. Be nonjudgmental and seek context.Ā Don’t think in terms of right or wrong behaviors. Instead, consider circumstances, actions, and opinions from the POV of other personas.
  4. Maximize feedback. Ask for feedback from those who don’t typically share your opinions. Weigh the comment, keep your ego out of it, and don’t react immediately. Follow-up with open-ended questions.
  5. Look for patterns and connections. Use scatter charts and other data visualizations to reveal relationships between variables.
  6. Take risks. Venture outside your comfort zone, which should keep expanding over time.

Check out the full whitepaper from AdWeek and Survey Monkey—it’s a cool read.

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Q for You

How often do you use generative AI for email writing?

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Gmail ā€œHelp meā€ Updates

Google has launched two updates to Gemini in Gmail that will make drafting emails even easier on web and mobile devices.

Users can choose between three options—Formalize, Elaborate, and Shorten—to refine and polish an email.

All you need are 12 words, and Gemini can turn your rough notes into a professional email. This comes in clutch if you tend to be too curt or too verbose in the outbox.

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  • 200 characters šŸ“£
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  • Your ad lives on our site indefinitely šŸ’›

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Get Loose

Gap Troye Sivan

Pop star Troye Sivan is getting his bag in some baggy jeans for a new Gap campaign this fall.

Per the brand, ā€œloose-fit denimā€ is the look of the season, and Sivan is just the it-boy to sell it.

He and a crew of CDK Company dancers perform choreo by Sergio Reis to Thundercat’s ā€œFunny Thing,ā€ with some callbacks to Sivan’s ā€œGot Me Startedā€ music video.

Reis’ iconic style draws the eye to Gap’s new baggy silhouettes, making for a seamless collab. Or… seam-full?

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Ads From the Past

Ads from the Past

Elbarr Dist., 1965

Elbarr Dist., 1965

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