News
Be In The Know
- Microsoft announced name changes to a handful of its platforms.
- Infiniti’s brand refresh looks, sounds, and smells like the future.
- Nike builds its own branded universe within Fortnite.
- ‘White people food’ is trending on Chinese social media.
Tactics
10 Must-Have Organic Video Types for YouTube
With more than 500 hours of content uploaded every minute, YouTube is a crowded space. The key to successful YouTube marketing is to create high-quality, engaging video content and embrace the power of a paid strategy for faster results. Here are the top 10 video types that work like magic:
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- Social media videos (e.g., YouTube Shorts, Stories, and Community posts).
- How-to videos and/or explainer videos.
- Branded stories (e.g., short films, series, and/or documentaries).
- Interviews with influencers and/or subject matter experts.
- Thought-leadership videos with company leaders.
- Stories about your organization.
- Customer testimonials, case studies, and/or success stories.
- Product demonstrations, either animated or actual.
- External training videos and/or formal education on topics.
- Livestreaming videos (e.g., YouTube Live and Premieres).
Check out SEJ’s guide to YouTube marketing for more tips.
Q For You
Tools
What Would They Say?
Ever wondered how Einstein would react to the latest SpaceX launch? What Would They Say uses AI to reincarnate famous figures, letting them loose on today’s headlines. It’s like having a time machine for your daily news digest.
Watch
Secret Client
Flo and her Progressive colleagues star in a not-so-subtle co-promotion with Warner Bros. “Ken” you guess who?
