7 Psychology Facts That All Marketers Should Know
Understanding psychology is crucial for marketers. In fact, Nathan Greenberg (what up, Nathan!?) from our Facebook Group believes that a formal knowledge of psychology is essential for marketers to be successful. In his own words:
“Every purchasing decision is made on an emotional level. To influence a decision, understand the emotion behind it.” [Tweet this Quote]
Wise words, Nathan.
Our friends over at Buffer just released a great podcast episode that will help you get started down that path of understanding psychology. They’re specifically talking about 7 psychological facts that marketers should know.
Timestamps and show notes are below, but you should really listen to this one yourself…
- (01:12) Transparency. One of the best ways to build trust & credibility is to be transparent.
- (02:00) It works because so many marketing claims simply aren’t credible. Transparency helps prove that you aren’t lying or twisting the truth in any way. That builds trust with your audience.
- (03:24) Emotions are powerful and even contagious. People are more likely to share positive stories from brands. If you can make someone happy with your content, they’ll be more likely to share it with their audience.
- (03:58) Emojis work well because of this reason.
- (05:17) The Halo Effect. This is a cognitive bias that causes people to judge a person, place, or thing off of their initial assessment of it. It’s essentially “first impression bias”.
- (05:57) We tend to allow a single attractive quality of a brand affect our judgment of it as a whole. This is why influencer marketing works.
- (07:02) You can use the Halo Effect by associating your brand with “cool” companies.
- (07:22) Reciprocity. If someone does something for you, you’ll want to do something for them.
- (08:19) Buffer uses reciprocity by sending stickers to people who participate in their Twitter chats.
- (09:52) The Baader-Meinhof phenomenon explains why nurturing and retargeting are incredibly important.
This podcast is short and sweet, but there are still 5 minutes to go. You’re gonna want to tune in…
Why Twitter Engagement Is Essential for Brands Today
While looking for quality content to send to our fav crew, we stumbled on this Twitter article by Sprout Social. And we had to ask ourselves, is Twitter still useful?
Compared to social platforms, Twitter is like Hawkeye of the Avengers. Still super handy and all forms of awesome sauce, but is nowhere near Iron Man level. Just saying.
Anyway, here’s why Twitter is more essential for engagement than you think.
Twitter Engagement Remains Relevant. There are 330 million monthly active users on this real-time social platform. Jumping on opportunities to connect meaningfully to your audience is key.
- Engaging with a targeted audience thanks to unique characteristics. With an audience of 100, one influencer can expose your content to thousands.
- Immediate reach means new product launch gets quick attention or keeps customers in the know if a service goes down.
- Twitter is an amazing tool for customer service. Leverage Twitter’s Quick Replies function to speed up customer service.
- Chat with audiences directly. Replies are hidden by default which gives a more personal and direct impression. Wendy’s kills at this.
- Build exposure and boost SEO by simply add links within your 280 character post.
- Establish your expertise and host regular Twitter chats. Using one on-brand hashtag as the discussion topic, open a scheduled conversation to interact with your audience.
Improve that Engagement:
- Tweet during your audiences’ peak hours.
- Get visual with it. Whether it’s a stagnant image, video, or gifs.
- Retweet on-topic posts from your audience
- Breathe new life into a Tweet that resonated with your audience by posting again after a few hours or days.
- Don’t be afraid to like your own post.
- Give your audience value!
Twitter serves a specific purpose and when utilized correctly, it could have a heavy impact for your brand.
Still not sold on Twitter? Read the full article to find out more about using the platform in 2018…
There’s a Rang-Tan in My Bedroom
Don’t you just hate when orangutans run amok in your house and ruin everything?
Wait, that doesn’t happen to you? Well, according to Greenpeace, that’s exactly what humans do to them. Humans continue to barge into orangutans’ homes and cause massive problems for the adorable primates.
Greenpeace is ditching the numbers and data approach with their newest campaign. Cold hard facts just aren’t moving the needle for the organization. Instead, they’re trying to appeal to our hearts with an animated film. It seems to be working…
This 90-second film follows a little girl whose room has been taken over by an orangutan named, Rang-tan. Tune in to see how it goes for her.
Our favorite cartoon-drawing marketer (probably the only cartoon-drawing marketer), Marketoonist, dropped another comic that is just too relevant. This one is about how marketers live and die by realtime analytics.
Have a laugh ↓