Q for You
Be in the Know
- How to find Green Work
- How brands are fumbling sustainability — and how they can get it right
- 3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions
- 10 things we learned about Earth since the last Earth Day
How to Promote Your Eco-friendly Initiatives on Social Media
We live on a pretty neat planet and we’re glad to share it with y’all. Our world deserves a tremendous amount of respect for its numerous abilities. Heck, the transitions from the Hadean Era (in which our beloved globe was covered in hot lava) to the *more recent* Ice Age (which ended about 11.5 thousand years ago) illustrate Mother Nature’s knack for successful rebrands.
Earth is likely going to be around much longer than we will, so it’s up to us to make sure we’re good guests. If your brand is on board with leaving the world better than you found it, then people will love hearing about the steps you’ve taken to become more sustainable. PromotionWorld wants to help you get the word out with some ways to promote your eco-friendly initiatives on social media.
- Create campaigns that raise awareness around sustainability. When you invest in creating products and services with sustainability in mind, be sure to quantify this in some way your audience will understand. For instance, highlight how you’ll plant a tree with every purchase, power your offices with solar energy, etc.
- Give your customer the badge of a hero. Make your customer the hero of your story and they’ll want to support the story. Post content highlighting the positive impact of purchasing one of your products. Change starts at the individual level, and that means your customer.
- Show behind-the-scenes of your sustainable action. While you talk the talk, show your audience you can walk the walk too. Social media is the perfect forum for a video diving into the tangible sustainable practices you’re invested in. If your initiative is to save water by using recycled materials, show people how much water is being saved. Or share some photos of where and how you’re planting those trees you promised.
Everyone can get on board with sustainability. Don’t miss the remaining promotion strategies.
Earth Fed Muscle
You have a heck of a lot to focus on as a marketer. It’s a busy gig, and as rewarding as it is, it can also be pretty dang taxing. We all know how important it is to focus on ourselves as well, but it’s easier said than done. Earth Fed Muscle wants to give you the lift you need in your day with their free YogaFit Program.
Whether your goal is routinely practicing mindfulness throughout the day, taking a break from your desk for the sake of mobility, or just trying a new fitness program, the YogaFit Program is for you. This fitness plan works wherever you are so you can always squeeze in some exercise if you can’t make it to the gym.
Tip: Establishing an exercise routine is important for physical and mental health, but make sure your body gets the nourishment it needs as well. Earth Fed Muscle’s Ca-COW! chocolate protein has just 4 ingredients with grass-fed whey to aid in your post-workout recovery.
Scalemail
There are some ancient processes in existence on our Earth, and they contribute to the beauty of this planet. Like the way a dandelion’s seeds disperse in the breeze and float away to a distant patch of dirt. Repeat this a few million times and you’ve got dandelions galore!
Scalemail follows a similar pattern by allowing readers to spread The Daily Carnage to others who might enjoy the content. We’re not keeping Scalemail all to ourselves though; if you’re looking for an email referral tool to grow your audience, then look no further.
Watch
Man versus Otter
In the push for sustainability in our lives, it’s good to practice what you preach. And when we talk about animals that are threatened by litter and carbon emissions, we want to ensure those animals are doing their part too. It’s a team effort!
Greenweez gives us this commercial featuring a man making sure a forest’s animals are adopting sustainable practices. You might think wild animals are about as eco-friendly as it gets. Think again…
