Do Ya Know?
Top Posts of The Week
- Where have all the “Log out” buttons gone?
- Google Ads and Google Analytics will remove four attribution models (first click, linear, time decay, and position-based) next month.
- Legally, Twitter no longer exists.
- Happy Roast-A-Thon. These were Wendy’s best disses on TikTok.
What We Learned
Monday: VidMob analyzed over 16,000 video ads on LinkedIn to isolate what works best on the platform. These are the 7 most actionable insights from this expansive dataset.
Tuesday: There’s still time to register for the virtual Activate Summit ’23 by Iterable. Elevate your marketing skills with keynotes from award-winning industry thought leaders.
Wednesday: Everyone’s talking about it. But should you drink the Lemon8? The new social platform (by TikTok’s ByteDance) is on the rise, described as a combination of Instagram and Pinterest. While it might be too early to activate, it might be here to stay.
Thursday: A majority of TikTok users love when brands participate in their special interests. Here’s how to use the platform’s tools and frameworks to find your perfect-fit communities and subcultures.
Join The Conversation
Rachel asked, “New GA4 user here. I’ve done endless youtube searches but for the life of me cannot figure out how to drill down acquisition traffic to a unique link like you could in UA. Did they remove this function?”
Tara asked, “Has anyone claimed your brand’s handle on Lemon8 yet?”
Kayla asked, “Has anyone else noticed a flood of paid ads with this same creative?”
Elena asked, “What are y’all doing with TikTok? No putting effort into it or still posting away?”
Made Ya Look
New advertising platform alert. 🚨
FreeWater has a simple mission: give away natural spring water in paper cartons and aluminum bottles for free and fight the global water crisis.
How on Earth? By selling QR-code ad space on the product itself and donating 10 cents per bottle to charities and nonprofits.
It’s not the most beautiful (or recognizable) product on the market, but it is a powerful little billboard for brand awareness with quantifiable results. FreeWater promises 29% ROI and 10x more impressions than direct mail.
And it’s sure to resonate with consumer demand for value-driven brands. We ❤️ biz with a purpose at Carney.
- 2 oz carrot juice
- 1/2 oz fresh orange juice
- 1.5 oz blanco tequila
- .5 oz lime juice
- .25 oz agave syrup
- Dash of tabasco
- Shake + serve on rocks or in a coupe.
- Garnish with a piece of carrot and whatever green garnish you’ve got in your fridge.
Ads from the PastAds from the Past
Did Ya Know?
Answer: The circus.
Jared Bell is credited with creating the first traditional billboard in the U.S. in the 1830s to attract visitors to the Ringling Brothers and Barnum & Bailey circus shows.