Be in The Know
- Google Search’s cached links are going away for good.
- Google Maps’ gen AI update could make business discovery so much easier.
- Snapchat positions itself as an alternative to social media in a new campaign.
- Report: 96% of creators make less than $100k per year.
Send Better Email Surveys & Review Requests
Build better email surveys and review requests with these 10 tips:
- Audit your full purchase process. Identify gaps in your fulfillment platforms and improve your purchase journey.
- Know why you’re sending a feedback request. Your survey should be optimized for your purpose. For example, if you want to uncover potential influencers, ask respondents how likely they are to recommend your product or service to friends and family.
- Get the timing right. Are you sending requests before a customer has a chance to try the product or service? Wait 1 to 2 weeks after an item is shipped before triggering the request.
- Select your audiences carefully. You’ll get more reliable feedback if you send requests to a targeted list of active customers or subscribers that haven’t complained recently, cancelled an order, or returned a product.
- Explain the value. Tell people what they gain by responding to your survey or providing a review, such as improved processes and new product development.
- Incentivize. Consider discounts, freebies, or loyalty points proportional to the time that customers are committing to your ask.
- Make it as easy. Use AMP for email so users can respond directly from the inbox.
- Use the right tone. Language that skews more toward encouraging positive reviews may actually inhibit you from receiving valuable feedback about problems.
- Don’t ask for too much. Start small with checkboxes and scales before moving to open-ended questions.
- Test and optimize. Keep an eye on your automations and re-test when you see declines in engagement.
Take a closer look at MarTech.
Q for You
iA Presenter
We’re marketers. Of course we build more decks than a contractor in the suburbs.
Try iA Presenter for Mac, iPad, and iPhone for fiddle- and fuss-free slides. The clean text interface lets you focus on your ideas first and organize your information architecture later. Then, you can play with fonts, colors, and layouts to polish your story.
Sponsorships
Sponsor an entire week of The Daily Carnage for $2,500.
That’s 50,000 impressions from tens of thousands of marketers.
Save The Celery
Jif is taking on mass celery neglect in a new Super Bowl campaign.
On February 11, customers can order a free jar of peanut butter to pair the leftover celery on hot-wing platters all across the country. GoPuff will even delivery it to your door in 30 minutes. There’s no time to waste.
The noble #savethecelery campaign includes emotional TV and social spots, an influencer partnership with Jessie James Decker, airtime on Hot Ones, and more.
