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On-Site SEO: How to Master Internal Linking and Why It Matters
Everybody loves a good story. But what makes a story so good? It’s the details! When you tell someone about the time you had dinner with the Queen, you don’t just say, “One time I had dinner with the Queen.” Well, you could, but what kind of story is that?
A story’s context, the people involved, the locations, and all the other details are just like internal links. You pull from and reference tidbits here and there to paint a fuller and more interesting picture. To help get your story straight, SendPulse is showing us how to master internal linking and why it matters.
Why does it matter? Internal links help people find what they’re looking for on your site. Whether they are jumping to other relevant articles within your blog or just trying to navigate from your homepage to your “About Us” section, internal links will show them the way.
How to implement an effective internal linking strategy:
- Review your menu and footer links. These make up the core of your site’s navigation. Links in your menu and footer are the “Beam me up, Scotty” of links. These will take people to your most relevant pages no matter how deep within your site they are.
- Create a list of important pages and frequent search terms. Put all the URLs you used in your menu and footer links into a spreadsheet. Head into Google Search Console and select the “Performance” tab before clicking “Search Results.” Go into “Pages”, and you’ll see your 25 most popular pages. Clicking “Queries” will show you what people searched to find these pages. All this will help you understand where your content can be linked together if it isn’t already.
- Review and update your content. Review each piece of content on your site and make a list of relevant content you have elsewhere on your site. Link this content in appropriate places with relevant anchor text.
Read on for more great tips.
Mapping out your own site is easier said than done. From the outset, it may be a simple idea, but as you dive in you might find your site has snowballed into a mass of old links and long-forgotten content. Screaming Frog can help you stay on top of your site.
This tool crawls through your site to deliver several insights such as broken links, duplicate content, and page title analysis. Furthermore, it will automatically create a tree graph representation of your site’s architecture so you don’t lose sight of the big picture.
Something to Help You Remember: Nostalgia
It’s amazing how a specific scent, a song, or a picture can teleport us to memory lane. It’s sort of like the reflex you get when the doctor taps your arm or leg with that little rubber hammer: you just can’t help it.
Liberty Mutual acknowledges the power of nostalgia in this Christmas-themed ad. Remember waking up to a new bike or a Nintendo 64? Good times. How about when you opened the gift of home insurance. Nothing beats it!
Ads from the PastAds from the Past
“How do we get people to talk about us on social? We better be interesting and helpful, and we better do that on a consistent basis.”