When to How-To - Carney
The Daily Carnage

When to How-To

Content for each stage of the buyer’s journey.

Content Formats for Each Stage of The Funnel

Content marketing is only as good as its context. The format of your message should be optimized to your goal—whether that is to expand visibility, to keep your audience engaged over a long sales cycle, or to maximize the percentage of your current visitors who convert. So, pick your poison:

Top of the Funnel: Awareness

  • Search-optimized blog posts
  • Social media video
  • Infographics
  • Round-ups and interviews
  • Guest post

Middle of the Funnel: Consideration

  • How-to articles
  • How-to videos
  • Original research
  • Gated guides
  • Welcome series emails
  • Webinars and events

Bottom of the Funnel: Action

  • Sales enablement articles
  • Your story
  • Landing pages
  • Service pages
  • Testimonials
  • Case studies / customer stories

For a handy infographic, head over to Social Media Today.

Q For You

Netflix's policy against password sharing might just lose more money than it's hoping to save. Are you planning to jump ship?


Want to dip your toes in the Metaverse? Blipbuilder is a free, no-coding-required, drag-and-drop creation platform for building Augmented Reality (AR) experiences. It’s designed to be approachable for users of any experience level and gives you access to a huge library of 3D asset libraries.

Need an expert to build a sophisticated AR experience that breaks through the noise? Reach out to Carney.

Ant Man ZipRecruiter

Ant-Man is Hiring

ZipRecruiter’s Big Game spot* is a rather well-timed reminder that bigger and better opportunities are out there—like engineering tech for Marvel’s Ant-Man—if you know where to look.

*Be warned. This ad contains coworker-sized ants.

Ads from the Past

Krunchers, Ridgies, Snack Time 1991

Krunchers, Ridgies, Snack Time; 1991


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts