Be in The Know
🍪 Feeling stressed? The Sesame Street socials have come to the rescue.
😅 Continued: Brands lean into fractious election with messages of unity and humor.
🤖 How AI shaped the 2024 Election: from ad strategy to voter sentiment analysis
👻 Snapchat isn’t top of mind when you hear “CRM,” but Snap is trying to change that.
💡 Infographic: LinkedIn shares best practices for posting short-form video.
How to Approach TikTok Planning Right Now
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With a potential TikTok ban in the U.S. looming in early 2025, flexibility is key.
The U.S. government has set January 19, 2025, as the deadline for TikTok to either sell its U.S. assets or shut down domestically.
Here’s how brands can prepare for either scenario:
- Embrace TikTok’s influence. The lessons TikTok taught us will still apply. Short-form, lofi content will thrive again on other platforms, so leverage what worked elsewhere.
- Consider other platforms. There will be a mass exodus to other platforms, and it’s not yet clear who the winners will be. Be ready to pivot to platforms that align best with your brand’s audience and objectives.
- Optimize for social search. Gen Z and Millennials use social media as a search tool, so you want to optimize copy and tags on Instagram, YouTube, and beyond.
- Think globally. If TikTok remains viable in international markets, ensure management is set up outside the U.S.
- Acknowledge the moment. For brands with engaged TikTok followers, share content that connects to users’ sense of loss, promoting your presence on alternative platforms.
Head to LBBOnline for more.
Q for You
Tools
Brevo
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The email marketing platform and CRM suite formerly known as Sendinblue enables you to manage customer relationships via email, SMS, and chat — all in one place.
More affordable than HubSpot, Brevo’s Marketing, Sales, Customer Data, and Conversations Platforms help you increase conversions with multichannel campaigns, manage your pipeline, improve customer service, unify data, and individualize your comms.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Just Keep Smiling
You can now watch the first seven minutes of “Smile 2” for free… that is, if you’re able to grin into your webcam for the entire duration.
The sequel to 2022’s “Smile” already hit theaters last month, but Paramount’s clever campaign extends the hype and immerses fans in the horror at no cost.
The second your smile fades, the responsive tech will pause the video.
Marketers will be especially adept at this challenge, considering how much small talk we endure on Zoom daily.
