Be in The Know
📷 TikTok’s photo app is coming.
📖 Here’s how HarperCollins is saving the trees.
🛒 Amazon’s no-checkout technology failed. What does it say about AI’s limits?
😳 Cereal brand Surreal went viral on LinkedIn for sharing embarrassing social stats.
🔴 This is the most innovative portfolio website we’ve ever seen.
5 Whitelisting Strategies
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Jake Abrams shared these 5 whitelisting strategies with Buyology:
- Post Boosting: Boost a post in which an influencer organically mentions and tags your brand. This tactic offers instant social proof, but limits your control over messaging.
- Traditional Influencer Whitelisting: Run ads directly through an influencer’s own social platforms. This enables you to control content, targeting, and iterations, but you’ll need to align with the influencer’s brand.
- Branded Content Site Whitelisting: Run ads through a publisher’s social platforms and website for ease of tracking. Use sparingly or risk losing credibility.
- True Publisher Whitelisting: Drive ads to sponsored content on a genuine publisher’s website. This lends credibility and authenticity to your brand.
- Brand-Created Publisher Whitelisting: Develop a publisher persona with social profiles and a website, creating the perception of third-party endorsement. This is time-intensive but enables full creative freedom.
Check out Abrams’ LinkedIn post for more.
Q for You
Retro
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Feeling like social media is less social than ever? Retro is a friends-only photo journal… so Instagram, when Instagram was still cool. The “Journals” feature is a collaborative album-making system that lets you build a retrospective of your favorite moments each week.
Is Instagram Over?
Our TikTok covering Instagram’s interest in private engagement features went viral this weekend, sparking a conversation about the platform’s waning performance as a marketing tool and a social network.
Is anyone having a good time on Instagram anymore?
We recommend reading our comment section for some free market research.
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What Did You Say About Arby’s?
Depending on who you ask, Arby’s ranks on the lower end of fast food joints.
Not content to be the pork-butt of the joke, the brand is breaking the fourth wall in a new campaign. The iconic voice of Arby’s, Ving Rhames, shows his face for the first time, stepping out of the television to force feed sandwiches to some detractors.
Time will tell if it resonates, but it’s certainly consistent with the brand’s hypermasculine persona.
