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Be in the Know
- 4 Tips for Building Your PR Toolbox
- Pinterest moves to support SMBs impacted by COVID-19
- Facebook Messenger Rooms: Drop-in Video Chats With up to 50 People
- 15 Things You May Not Know About Yelp
Quick drop of good news: Record-Breaking Amounts of Solar Electricity Generated in Germany After String of Sunny Days
How to Communicate with Your Customers During the COVID-19 Crisis
As COVID cases begin to peak and leaders talk about reopening the economy, the question has to be asked, “How do we handle marketing as businesses reopen?” We’re looking to Convince and Convert today for the best ways to communicate with customers and win their trust. Let’s get started.
- Be open with your communication in the most direct way possible. Use your website, your blog, and social platforms to keep communication direct and consistent. In a survey by the American Association of Advertising Agencies,
- 56% of consumers are happy to hear how brands are helping out communities in response to COVID.
- 43% of consumers find it reassuring to hear from brands they know and trust during these uncertain times.
- 40% want to hear how brands are responding to the COVID-19 outbreak, such as with cleaning procedures.
- Don’t pretend everything is normal. Things aren’t normal and pretending otherwise seems out of touch. Be clear in addressing the issue or any changes to your business head-on.
- Don’t market the same as before. Focus your message on the goodness of people. Look within your community, your city, and fellow aligned businesses to show your support. Take the new Budweiser commercial that supports of the heroes at the front line of the health crisis.
- Be cautious when using humor. It’s necessary to keep in mind that many have love ones that are sick or at risk while others have worries of providing for their families. Spread lighthearted, hopeful messages.
Convince and Convert said it best, “People will always remember how you make them feel and giving hope in times of crisis is a great way to create positive energy.”
There are times for fluff. Like sandwiching fluffy marshmallow sweetness between chocolate and graham cracker then roasting it over a roaring fire in your back yard. Anyone else counting down the days to summer campfires?
But back to business. There are places where fluff doesn’t belong, such as in PR pitches about your business’s stance on COVID precautions. We came across this nifty tool that gets the fluff out of your writing. It’s called Cliche Finder.
This free tool finds and highlights clichés in your writing. Your writing should improve as Cliche Finder identifies and helps you eliminate words, expressions, and phrases that are trite, stale, or overused.
Work with Team Carney
Uncertainty is daunting. It begs so many questions about how to move forward. It’s not something you have to do alone.
As your agency, we aren’t just partners. We’re an extension of your team. We’ll hear you, and we’ll make sure your brand is heard – not just seen.
Dr. Rick: Pillows
Some people want to be just like their parents, and some prefer to go their own direction. However, it’s hard to deny the influence parents have on us. So don’t worry if you start to become them. It’s only natural.
Progressive employs Dr. Rick to help new homeowners who are slowly but surely becoming their parents. Too many decorative pillows? A sudden fascination with boats and submarines? These are just a couple signs that it may already be too late.
Ads from the PastAds from the Past
1992, The American Express Card
“How we remember, what we remember, and why we remember form the most personal map of our individuality.”