Be in The Know
🫥 After BBB National Programs’ ad watchdog questioned an AI demo’s accuracy, Google voluntarily unlisted a Gemini ad video.
🐾 Clorox is trying to win back picky cats following a Fresh Step cat litter shortage.
🐤 Flappy Bird is set to make a comeback a decade after its removal from app stores.
⭐ How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame.
🥣 Mikey still likes it! Life Cereal revisits its 1970s advertising.
🧵 Instagram is working on the ability to share comments to posts also on Threads.
🫧 Jell-O made a line of inflatable furniture meant to look like gelatin molds.
Good Welcome Emails
👀 Sponsor this spot to share your content with our community.
Welcome emails reach every new user. They often have the highest open, click rates, and conversion potential. And we know that first interactions have a significant impact on user retention and outcomes.
So, how do you warm up your welcome? Here are some top-notch strategies:
- Calm sends two welcome emails offering a 40% discount to convert users.
- Fabulous offers a 30-day trial framed as a “personal 30-day pass” to attract users, adding value propositions and testimonials.
- myfitnesspal focuses on driving action, with all CTAs encouraging users to start tracking, regardless of premium status.
- Babbel combines a discount offer with an alternative CTA, like starting a free lesson.
- Rocket Money shows the number of subscriptions tied to the user’s bank account during onboarding to spark curiosity and engagement.
- Headway uses a personalized quiz to draw users in and introduce app features.
- Duolingo utilizes short, engaging “Welcome back” emails with personalized content like country flags and motivation to continue learning.
Key takeaways:
- Segment based on user status (free vs. paying).
- Focus on whether to push for a purchase or encourage completing core actions.
- Reiterate your product’s value proposition.
- Make the next steps easy and engaging, with a clear CTA above the fold.
- Use small personalization touches, but avoid overly complex customization.
Head to Retention.Blog to see welcome emails in action.
Q for You
Tools
Workshop: AI for SMB
👀 Sponsor this spot to share your product or service with our community.
Grow with Google has launched a new, on-demand AI training course designed to help SMBs leverage Google’s AI-powered tools.
The workshop is for AI beginners in the U.S. and Canada. It walks you through AI fundamentals and covers how Google’s AI can help you increase efficiency, enhance customer experiences, and drive growth.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
All That & A Bag of Chips
South Korean convenience store chain GS25 worked with Cheil Worldwide—and maritime experts—to save lives.
This is Lifeguard Snack. Designed to look like a bright orange buoy, it’s a chip bag with grips on both sides and hole for a rope, as well as illustrated instructions for use.
Why? Because any item that floats can be used in the event of a water emergency.
GS25 distributed the product for free near natural bodies of water this summer, where there is often no lifeguard on duty.
