We Got a Q For You
What’s one marketing topic you want to learn more about?
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*|SURVEY: B2B Strategies|* *|SURVEY: B2C Strategies|*
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Be in the Know
How Brands Are Using User Generated Content to Drive Sales — And How You Can Too
For brands that want to keep their marketing efforts lean without sacrificing content quality and customer engagement, there’s User-Generated Content (UGC).
UGC is an extremely powerful way to let your customers be your brand ambassadors. So powerful, in fact, that consumers are 2.4 times more likely to view UGC as authentic compared to content created by brands.
Acadium is giving us the down-low on how brands should use UGC. Let’s take a look.
How to use UGC
- Encourage Authenticity – Rather than filling feeds with touched-up meticulously crafted photos, promote what others are posting to enable more people to see your products in the real world.
- Build Trust – Display your products in a no-frills way. UGC allows people to get a taste of what your product is while limiting the potential for customers to feel misled by what you say you’re offering vs. what they’re actually getting.
How to foster UGC
- Give Early Access – Partner with micro-influencers and offer an exclusive first look at a new product or feature you’re offering. This can build excitement amongst their followers and lead to more sales.
- Create incentives – Contests are a great way to grow your followers and encourage people to share your brand within their own networks. Even offering a small freebie or a coupon code can go a long way.
- Be authentic yourself – Reach out to active UGC creators and let them know that you appreciate what they’re doing. Keep an authentic positive image so that people feel good about your brand and the fact that they promote it.
Key Takeaway – 92% of consumers trust word of mouth more than any kind of advertising. It’s certainly worth making the extra effort to mobilize your audience and promote what they’re sharing in order to drive more sales.
Spend more time on your business and less time in it
Getting some outside help and a fresh perspective is a great way to keep your business on track. But if you’re not quite ready to bring in full-time help, then an apprenticeship is a great option.
That’s why Acadium wants to connect you with somebody who is eager to learn the ins and outs of marketing by helping your business succeed.
Acadium is a twofold service that helps people gain real-world marketing experience alongside their coursework and connects businesses with the help they need. The extra hands keep you focused on the most pressing aspects of your business as you mentor a determined apprentice who may prove to be the perfect hire down the line.
Give it a look and read about how Acadium has positively impacted many businesses!
Blue Ocean Strategy
Blue Ocean Strategy, W Chan Kim and Renee Mauborgne
What is your pet up to behind closed doors? Tearing up furniture? Watching cars go by? Snoozing? Well, whatever your pet is up to, it’s probably not harboring any ill-intent like this classic villain’s cat.
The United Kingdom for Royal Mail gives us this ad complete with an evil cat that doesn’t appreciate the 007 themed stamps that slide through the mail slot.
Ads from the PastAds from the Past
“Mistakes are the portals of discovery.”