Be in the Know
- Pizza Hut has dropped their “Tastewear” clothing line, so get it while it’s hot
- Pinterest rolled out monetization options with product tagging and paid partnership labels
- Starz sues Disney for the name of their “Star+” streaming service as they have an international branding tiff across several countries
- Popeyes chicken nuggets are here and they launched a campaign to bring the chicken sandwich war to a peaceful resolution
3 Ways You’re Killing Your Brand
We’ve talked about the speed of marketing being important, but you gotta get it done right as well as fast. But is moving so fast hurting more than helping? Well, that depends how you’ve prepared yourself and what your goals are.
These are the 3 ways you’re potentially hurting your brand:
- You are rushing your brand blueprint: Take a moment to do some zen breathing, and get your blueprint on lock. At every junction, you should have an idea of what works for your audience or customers. The key is that you can tackle every business decision without playing a guessing game.
- Your brand has no meat: We’re not just talking logo and colors. Users want to hear your story and how you are different from the rest! What is your brand’s substance? Where have you come from? Where will you go? Where did you come from, Cotton-Eye Joe? (sorry)
- Your personal brand is misaligned: Behind every company, organization, and brand are people! So people need to know their brand, know what it means, and know how to use it. Your personal brand aligning with your brand overall is another layer of authenticity your users can sniff out. Phonies are not welcome.
All brands, no matter if they are corporate or personal, need to live up to the brand they’ve built. Brands need to check in on their promises and deliver. It takes time to get to a point of being able to do that, so read the full Entrepreneur article for all the questions you need to ask yourself to build your brand.
Q for You
Actionable Background
Zoom calls, webinars, and virtual everything are now an expected part of our lives. Complex filters and features are everywhere. Sometimes you just need something simple that can act as a virtual business card. Actionable Background is your little tool to do just that. You can add your information, a logo, or even a QR code for downloadable content or links. It’s simple and free, but may just help you stand out in a good way (not the potato filter way) in your next big meeting.
Feeling Exposed?
Do you have a piece of content, a tool, or a brand that you want to give some better exposure to? Get it in front of a whole newsletter of marketers!
The Daily Carnage has an audience of marketing junkies that are always looking for their next score of quality, helpful content. So let’s talk sponsorship spots to get you in front of them.
We have several packages and options, so let’s figure out the best fit.
Watch
Chevy Cat
This Chevy Silverado ad is all about a man, his truck, and his best friend Walter, a cat that acts like a dog. But despite a day out playing fetch, herding cattle, and hunting ducks, this guy doesn’t see the hype about his own cat buddy. He’s too busy being blown away by his Silverado’s tailgate features.
Not to be dramatic, but we would die for Walter the Cat.
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”
Matt Goulart
