Be in the Know
- Minnetonka is apologizing for cultural appropriation of Native American culture and adjusting their brand
- Have your tailgating at home with the General Mills and Meijer collaboration to make a virtual, interactive tailgate portal
- Lego pledges to remove gender bias and stereotypes from its products and marketing
- Kylie Jenner is releasing a “Nightmare on Elm Street” cosmetic collection and her promotional posts for it are bloody wild
The Streaming Wars: Everything Marketers Should Know
If you say you aren’t streaming entertainment in some form, we might have to call you a liar. Streaming platforms are everywhere and that means so are the advertising opportunities.
While some platforms are ad-supported, many don’t run commercials. That doesn’t mean advertising isn’t possible on them, it just takes a little bit of creativity (more on that later). Luckily, AdAge gave the rundown on everything marketers need to know about advertising with streaming services. Let’s get into it.
Who is Who?
Like we said, streaming is everywhere. Over the past decade, more and more networks and platforms are choosing to stream content. The biggest 3 players currently are Netflix, Amazon Prime Video, and Disney+.
What is What?
For the most part, 30-second or 60-second TV commercials can be utilized for streaming platforms. But remember when we mentioned getting creative with it? Brands are getting more in-depth with their advertising making sponsored talk shows, pause screen ads (that appear when a user hits pause), binge ads (that appear after several episodes in a row), and sponsored content spots within apps.
Why?
Streaming platforms are not going anywhere, so you can’t ignore them as a channel. While the lines of traditional TV and streaming platforms are blurring (meaning they’ll likely be transforming soon), there’s no denying that streaming is the where to turn.
Want to learn more streaming lingo and ad examples? Check out Ad Age’s full post!
Q for You
SimilarSites
We’re on an extension kick. SimilarSites is an extension that instantly finds websites from all over that are similar in content and functionality to the one you’re currently browsing. Use this nifty tool to find similar shopping experiences, news outlets, or researching competitors and peers. Give it a shot to discover new sites and get inspired!
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The Daily Carnage is written by Carney, a digital dynamic agency.
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Watch
Got a Type?
Subaru has long stood for certain demographics in the car industry: outdoorsy, animal-loving, and extreme sports participants. This latest ad goes through the type of “uncommon” groups that have those things in common as well as being Subaru lovers. It’s a charming way to point out what many already know: that Subarus have a type.
