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Pew Research surveyed 5,626 U.S. adults between February and June 2024, revealing these key trends in social media engagement:
- YouTube remains the most-used platform in the U.S., followed by Facebook and Instagram. Although YouTube’s classification as a “social app” is debated, it leads in reach.
- TikTok usage remained stable, while Pinterest, LinkedIn, WhatsApp, and Reddit saw slight growth.
- Snapchat usage stayed steady, and “X” (formerly Twitter) experienced a slight decline, defying expectations of a major drop.
- Facebook appeals to older users, while TikTok and Snapchat are more popular among younger audiences.
- YouTube and TikTok’s focus on video content raises questions about their role as “social” platforms, though they still dominate overall.
Dig into the full report from Pew Research Center.
