Tired of people TLDR-ing your content?
Scientists analyzed over 650k reading sessions and found 3 elements that keep people reading until the end.
- Keep it simple, stupid. Use shorter, common, and concrete words for clarity. When your content is easy to mentally process, people are 25% more likely to finish it.
- Avoid long, complex sentence structures, and eliminate passive voice.
- Capture attention with emotional language and an excited, anxious, or hopeful tone.
Dig into the study at Ariyh.