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The Daily Carnage

october 23, 2026

Mariah Is Defrosting 🧊

Holiday season is coming, a new iPhone, nonprofit strategies, and more.

Do Ya Know

Which retailer closed all 143 of its stores on Black Friday in 2015 and paid employees to spend the day outdoors?

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Takeaways

What We Learned

Monday: Strong fundraising results don’t automatically translate into loyal donors. Nonprofits need to think beyond the first contribution by creating thoughtful follow-ups, sharing tangible impact, respecting communication preferences, and offering ways to stay involved between appeals. Long-term growth depends on the relationships built after someone gives. Give donors a reason to stick around.

Tuesday: AI can make customer service faster, but automation needs an exit strategy. Let bots handle routine questions, give human agents the context they need, and make escalation easy when customers need more personal support. Know when your chatbot should hand things over.

Wednesday: Landing page best practices are useful starting points, but they aren’t universal rules. PPC Hero’s testing examples show how audience preferences and buying behavior can challenge conventional advice. Use your own data, customer feedback, and business outcomes to decide what actually works. Put the landing page playbook to the test.

Thursday: Some of the most persistent SEO rules aren’t rules at all. Search Engine Watch challenges common assumptions about AI-generated content, keyword density, word count, publishing frequency, and authority metrics. Before changing your strategy, make sure the advice you’re following is supported by evidence rather than repetition. Find out which SEO ā€œrulesā€ you can retire.

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Carnage Connections #126

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The Daily Carnage Show

Now Streaming

Don’t miss the latest episode of The Daily Carnage Show, here’s what we’re covering:

šŸ”’ Apple’s secret blocklist: How Safari’s restrictions work and which ad tech companies have been affected.

šŸ“‰ The impact on advertisers and publishers: Why disruptions to ad delivery and audience signals could affect campaign performance, publisher revenue, and programmatic advertising.

šŸ“Š The measurement problem: Why winning an ad auction doesn’t always mean an ad actually appeared on a user’s screen.

āš–ļø Privacy vs. platform power: What happens when the company controlling the browser also operates an advertising business?

šŸ› ļø What marketers should do next: Audit your ad tech dependencies, verify campaign delivery, strengthen your first-party data strategy, and ask vendors about their contingency plans.

Apple’s approach raises a bigger question for the open web: How do we protect user privacy while maintaining the infrastructure that supports digital advertising?

šŸŽ™ļø Plus, catch up on Season 2:

šŸŽ™ļø Now streaming onĀ Youtube,Ā Spotify,Ā Amazon Music, andĀ Apple Music.

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Ads From the Past

Ads from The Past

Game Boy, 1997

Game Boy, 1997

Trivia Key

Did Ya Know

Answer: C) REI. The outdoor retailer launched #OptOutside by giving its 12,000 employees a paid day off and encouraging customers to head outside, too. Closing stores on one of retail’s biggest shopping days was a bold way to put its brand values into practice. What started as a holiday campaign became a tradition—and REI made the commitment permanent in 2022.

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