Do Ya Know
Which retailer closed all 143 of its stores on Black Friday in 2015 and paid employees to spend the day outdoors?
Trending Stories
BRANDS
š§± LEGO is winning over adults with gaming and F1 sets.
šÆ Chipotle embraces its chronically online social strategy.
š¦ Duolingoās Duo the Owl is getting an animated series.
MARKETING
š Meet the biggest advertisers of 2026.
š¼ Marketing hiring intentions shift in Q4.
šŗ Meta wants to sell marketers their old TV strategy back.
TECHNOLOGY
š YouTube may be hiding its dislike button.
š± Appleās iPhone Duo could be its next big moment.
HOLIDAYS
š Halloween consumer trends are shaping 2026 marketing.
š Target launches a Gift-Giving Academy for the holidays.
What We Learned
Monday: Strong fundraising results donāt automatically translate into loyal donors. Nonprofits need to think beyond the first contribution by creating thoughtful follow-ups, sharing tangible impact, respecting communication preferences, and offering ways to stay involved between appeals. Long-term growth depends on the relationships built after someone gives. Give donors a reason to stick around.
Tuesday: AI can make customer service faster, but automation needs an exit strategy. Let bots handle routine questions, give human agents the context they need, and make escalation easy when customers need more personal support. Know when your chatbot should hand things over.
Wednesday: Landing page best practices are useful starting points, but they arenāt universal rules. PPC Heroās testing examples show how audience preferences and buying behavior can challenge conventional advice. Use your own data, customer feedback, and business outcomes to decide what actually works. Put the landing page playbook to the test.
Thursday: Some of the most persistent SEO rules arenāt rules at all. Search Engine Watch challenges common assumptions about AI-generated content, keyword density, word count, publishing frequency, and authority metrics. Before changing your strategy, make sure the advice youāre following is supported by evidence rather than repetition. Find out which SEO ārulesā you can retire.
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Now Streaming
Donāt miss the latest episode of The Daily Carnage Show, hereās what weāre covering:
š Appleās secret blocklist: How Safariās restrictions work and which ad tech companies have been affected.
š The impact on advertisers and publishers: Why disruptions to ad delivery and audience signals could affect campaign performance, publisher revenue, and programmatic advertising.
š The measurement problem: Why winning an ad auction doesnāt always mean an ad actually appeared on a userās screen.
āļø Privacy vs. platform power: What happens when the company controlling the browser also operates an advertising business?
š ļø What marketers should do next: Audit your ad tech dependencies, verify campaign delivery, strengthen your first-party data strategy, and ask vendors about their contingency plans.
Appleās approach raises a bigger question for the open web: How do we protect user privacy while maintaining the infrastructure that supports digital advertising?
šļø Plus, catch up on Season 2:
- AI Is Killing Entry-Level Marketing Jobs (12:55)
- Microdramas Are Taking Over Marketing (10:43)
- AI CEOs Want to Slow Down. The AI Race Wonāt. (11:39)
- Reddit Is Changing SEO & AI Search (10:55)
- The Creator Economy Rules Gaming (43:53)
- Dark Patterns Are Becoming a Legal Problem for Meta (12:06)
- Dissecting the Brand Apology (11:35)
- Google Image Search is⦠Pinterest? (9:26)
- Sony & The Death of Physical Media (8:57)
šļø Now streaming onĀ Youtube,Ā Spotify,Ā Amazon Music, andĀ Apple Music.
Ads from The Past

Game Boy, 1997
Did Ya Know
Answer: C) REI. The outdoor retailer launched #OptOutside by giving its 12,000 employees a paid day off and encouraging customers to head outside, too. Closing stores on one of retailās biggest shopping days was a bold way to put its brand values into practice. What started as a holiday campaign became a traditionāand REI made the commitment permanent in 2022.




