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Heads up, brand leaders. These are 4 design trends that will come to define 2024 content marketing:
- Feelin’ surreal. Gen AI has arrived just as people are looking to escape reality and relieve stress, resulting in a taste for visual complexity, surprise, and the bizarre. The stuff of dreams.
- Retro is still a-go. When the future feels uncertain, we put on our rose-colored glasses and look backward. For the last five years, nostalgia has dominated design—from packaging and web design to full rebrands that reimagine the aesthetic and tech of the 90s and 00s.
- Lo-fi or leave it. Nearly 10 years after the “pivot to video,” studio-quality content is out. Users respond more to UGC and testimonial content that feels live, unpolished, and authentic.
- Texted ya. Visual platforms like Instagram and TikTok have seen a rise in text-based storytelling with branded typography. Think: zero-click carousels that adapt how-to articles, listicles, tips, and quotes.
Find out how to leverage these trends from brand experts at StudioID.
