Whole) Foods for Thought
“An entrepreneur is a little like a panhandler. Except they’re selling dreams to you.”
Take it from John Mackey, who built a booming business from a super niche market at the time. In 1978, organic food stores were few and far between, but Mackey’s endurance, enthusiasm, and a Whole lotta luck launched an organic food revolution. If you’re not familiar with his name, you are more than likely familiar with his baby: Whole Foods Market.
Whether you’re a devoted fan of the store, amongst those shouting “Whole paycheck”, or totally neutral, Mackey’s journey to success is an incredible tale – filled with college dropouts, breakups, floods, and more. (Did you know the first Whole Foods was in an old nightclub?)
Let’s Get Personal
At this point, marketers are all up in your personal bizness. As in, we know what you ate for breakfast (Hey, you posted it on IG) how much e-money you spend on the daily, and maybe even your guilty pleasures (You forgot to delete your recently played list on Spotify: Katy Perry – Swish Swish)
The real question is how are we using these behavioral insights?
According to MarketingSherpa, 39% of marketers have the most success sending emails based on user behavior. Although eConsultancy is saying that only 20% of marketers are using behavioral targeting. Hence the need for this recent article by Kissmetrics.
The article covers how to get started using behavioral email marketing. From actually tracking user behavior down to what customer actions should be considered legit opportunities to trigger an email. Face it, using first names is so 2012.
Rock ’em Sock ’em Chatbots
We got news! And this time, we’re giving you the chance to get ahead of the curve. Don’t you wish you got your company on Facebook before your competitors?
This opportunity is with chatbots. We’ve talked a bit about them in the past, and we definitely think they’re going to be a big part of marketing’s future. These bots probably won’t completely replace email, but it certainly seems headed in that direction.
You always have to get in front of your users and as it turns out, more of your users are on chat platforms than traditional social media. It’s time to take these chatbots seriously.
Today’s Watch will give you a quick insight into how you can use chatbots in your marketing, and get ahead of the curve. Your boss is going to love you for this one.
“Listen to your customers, not your competitors.”