A bird in the hand is worth two in the bush. Well, unless the bird is ill-behaved… The point is, the same goes for customer acquisition.
Reselling to existing customers statistically costs much less than acquiring new customers. This doesn’t mean you should put up a “NO NEW CUSTOMERS” banner on your store or website. It just means you can strategically tap into the customer network you’ve already built and yield great results.
DigitalMarketer knows all about this and is sharing 4 simple ways to increase the value of your customers.
Bundle, bundle, bundle. People love deals. You probably have a range of products and services and some folks just buy one here and another there. While it’s nice seeing those conversions, there’s an opportunity for even bigger conversions.
- Bundle up some of your offerings with a discount and people will buy a group of items they know they want and they’ll get their hands on things they didn’t even know they needed.
Cart Abandonment Email. You know when you walk into a room looking for something and the second you step in you have no idea what you’re doing there? It’s okay – it happens to all of us.
- What if something could remind you what you were doing there? This is the beauty of the cart abandonment email. People get sidetracked all the time, and a gentle nudge can get them back on track.
Prime with Content. Your customer relationships go two ways. Be sure you give them content other than just sales and promos.
- Give the people free content with real value and with the purpose of solving the problems they face. The more they trust you, the more they’ll buy from you in the future.
Number 4 talks about following up, so don’t miss it, friend!