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The Daily Carnage

march 27, 2026

AI Graveyard 🪦

Death to Sora, and more.

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What We Learned

Monday: Content only works when mapped to the customer journey (not created randomly). A content funnel is a structured path guiding users from discovery → purchase. Each piece of content has a specific job, not just “engagement.” Without this structure, content becomes disconnected and inefficient. Here’s how to scaffold.

Tuesday: The best PPC managers eliminate unnecessary manual work through smart shortcuts and built-in automation. Features like negative keyword lists, labels, and automated recommendations exist specifically to reduce “busy work” and prevent account bloat. Here are shortcuts to know.

Wednesday: Choosing between modals and separate pages is a decision about user flow, interruption, and task complexity. Modals are best when users need to complete a quick, focused action without losing context, while full pages are better for deeper, multi-step, or exploratory tasks. Modals intentionally interrupt the flow, so they should only be used when that interruption is justified and minimal. Here’s what to consider.

Thursday: We have heard frequently from marketers in the nonprofit space looking for more relevant resources. Budget constraints are one of the biggest challenges for marketers in nonprofit organizations. But there’s good news. Many marketing tools and services offer discounted pricing for nonprofits. Here are a few tips for finding them.

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Ads From the Past

Ads from The Past

Texas Ranger Cowboy Outfit, 1950s

Texas Ranger Cowboy Outfit, 1950s

Did Ya Know?

Answer: A puffer jacket stuffed with pickles and brine.

Yeah.

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