We loooooove audits here at the Daily Carnage. SEO audits, content audits, social media audits, the only audit we don’t love is the ol’ tax audit. Not a big fan of that one.
But anyway, marketing audits are amazing. They’ll help you identify holes in your marketing strategy, and you know what they say—where there’s holes, there’s fire…that…that’s not right.
What we mean is, if there is a hole in your strategy, you probably have a problem. And you know what they say, admitting you have a problem is half the solution (nailed that one).
When it comes to content audits, there tend to be a handful of common mistakes that we uncover. Read on and learn from others’ mistakes.
- Mistake #1: No clear calls-to-action. This is the most common mistake and one that pops up on every single content audit. Even if you have CTAs, they could likely be better.
- Mistake #2: A lack of content for all stages of the customer journey. Companies tend to do well with awareness content and purchase content, but usually miss out on consideration and retention content.
- Mistake #3: Testimonials aren’t used to their full potential. There’s a reason Yelp and its competitors are popular. People want to hear from their peers. Well placed testimonials on your website can give a huge boost to conversion rates.
- Mistake #4: Not making content locally relevant. Location matters no matter your company. Let’s say you run a car comparison website. Your reach might be national, but people in Denver still probably want to know the best cars for driving in the mountains. See what we’re getting at?
- Mistake #5: Not talking about pricing. It doesn’t matter what your industry is, people just wanna know, “how much is this gonna cost me?”
- Mistake #6: Getting lost in jargon. It’s not that your audience doesn’t understand your jargon and technical terms, it’s just that jargon is boring and people will fall asleep reading it.
Ah, that’s only 6 out of 8! We ran out of room. You’ll just have to take the jump and read this thing yourself.
