Apple's 8 Secrets to Landing Page Copy - Carney
The Daily Carnage

Apple’s 8 Secrets to Landing Page Copy

When you think of the perfect product landing page, Apple makes the list every time. Here’s how to replicate the brand’s recipe:

  1. You guessed it. Understand your target audience.
  2. Mine their lingo from forums and Facebook groups.
  3. Use this language in your landing page titles and hook sentences. Apple uses pop culture and puns to speak to the moment of a product era.
  4. Build social proof and customer reviews, and use those in your header section.
  5. Leverage your value proposition to cut through the noise.
  6. Get technical if that’s your audience’s thing. Apple knows professionals get excited by CPU performance and Neural Engines, so they don’t talk down.
  7. Make it easy for customers to imagine the product in their hands with 3D renders and VR. Allow people to explore the product and its components.
  8. Tie in your product with your entire eco-system with soft-sells throughout.

Check out Brief-er for more.


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