When you think of the perfect product landing page, Apple makes the list every time. Here’s how to replicate the brand’s recipe:
- You guessed it. Understand your target audience.
- Mine their lingo from forums and Facebook groups.
- Use this language in your landing page titles and hook sentences. Apple uses pop culture and puns to speak to the moment of a product era.
- Build social proof and customer reviews, and use those in your header section.
- Leverage your value proposition to cut through the noise.
- Get technical if that’s your audience’s thing. Apple knows professionals get excited by CPU performance and Neural Engines, so they don’t talk down.
- Make it easy for customers to imagine the product in their hands with 3D renders and VR. Allow people to explore the product and its components.
- Tie in your product with your entire eco-system with soft-sells throughout.
Check out Brief-er for more.