Listen up! Today’s Listen is different than most. Why? Because it’s our Listen (whoa, how many times can we fit “listen” into the intro of this?) That’s right, we just released episode 2 of the Carnage podcast. It was a long time coming (client work gets priority over the podcast…you know how that goes), but we’re so stoked. So without further ado…
If Elon Musk ever decided to launch a footwear brand we think it would look and feel something like Casca.
Two guys from Vancouver Canada have been cooking up something special in the cobblers lab. The result? A shoe designed for future builders. Casca co-founders Kevin Reid and Braden Parker are on a mission to accelerate a brighter future and they believe it starts at the ground level.
We had the privilege to catch up with the team just before their first product launch. In our discussion, we unveil the process of a boutique brand navigating the sea of legacy giants, the future of brick and mortar, and the potential pitfalls of influencer marketing.
Challenging common practices and adding more value than the price tag are just some of the core takeaways from this 24-minute episode.
As always, here are the show notes for you. But we definitely recommend you listen to this one.
- (02:45) The Casca guys set out to create footwear that does it all. There’s nothing out there that combines quality with versatility.
- (04:02) Their plans to compete against the huge footwear brands already out there.
- (05:52) They went with the direct to consumer essentially to keep costs lower. Working with distributors and shoe stores would’ve caused their price to increase too much.
- (07:30) Casca is releasing shoes based on climates. They’ll have hot/cold and wet/dry shoes.
- (11:12) Start with Why is one of Braden’s favorite business books.
- (13:34) Influencer marketing for them is more than just, “Here’s our product. Go talk about it.” They work to build relationships with their ambassadors.
- (15:14) Kevin and Braden do Skype interviews with every influencer before agreeing to work together.
So much more in this one. Dive in to get all of it.
