Content Curation on Social Demands More Than a Shared Link - Carney
The Daily Carnage

Content Curation on Social Demands More Than a Shared Link

Social media is the game we’re tackling today, folks. And with help from Content Marketing Institute, we’re learning how to use content curation right to drive better results.

Give context to your curation. It’s all about delivering relevant content that works for your audience and your business. 1) Identify why your audience connects with your brand, and 2) determine why your business uses social media.

Let’s dive into effective examples CMI offers:

  • Let’s start with a curated LinkedIn post that presents findings from a survey. The author writes a unique intro, poses questions to their community, concluded with their observations, and used a CTA that encouraged feedback.
    • Takeaway: take an excerpt and engage
  • This next example post is about giving credit where credit is due. The author is clear about where the info came from and links to the original source in the comments. Doing this builds trust and credibility.
    • Takeaway: attribute properly
  • If you have a different perspective, share it. This author tastefully tweeted their alternative viewpoints after reading an article that favored Quora. They sourced the article, gave their opinion, and asked for feedback from their followers.
    • Takeaway: it’s okay to disagree

Where do you go to find content that’s worth talking about?

  • Take a look at Twitter’s trends feature to see what’s popular in real-time.
  •  Along those lines, SparkToro Trending ranks the most-shared articles on Twitter, shows who is tweeting about it, and points to other content being shared by those accounts.
  • Use Feedly to keep up with the content published by the most helpful websites for you.
  • CMI recommends Zest to keep up with the latest marketing industry changes.
  • Try out the BuzzSumo Chrome extension to judge content based on its number of shares. Hint: Of the most-shared stories, consider which ones will work for your curation.

Smash the button!


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