We all know that ad creative can make or break a campaign. We’re a visual society.
Stats show the average person reads only 20% of the text on a website, but content with visuals gets 94% more total views.
That’s a serious stat right there. Let’s breakdown some creative faux pas for your next Facebook campaign.
- Not designing for your audience: The beauty of Facebook ads is the ability to hyper-target your customer. With that being said, you need to design your ad with that specific person in mind. Not all of your customers, just one. Focus on how that person uses different platforms (ie: Facebook versus Instagram).
- A lack of variation: How do you stand out in someone’s busy FB feed? Monitoring competitor ads is a great place to start. After you do that, try these things; minimalist design, images with a person(s) making eye contact, using less than 20% text, and varying movement. You need to test at least 3-5 designs per ad set.
- Using vanity metrics: It’s easy to get caught up in metrics such as likes, follows or impressions. None of that matters if you’re not closing sales or getting qualified leads. Focus on the stuff that matters!
If you need help setting up your next FB campaign, hit us up.
