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Have you noticed a decline in your site’s organic traffic? Identify and address the problem with these 13 diagnostic questions:
- Are there signs this might be a tracking issue, like big data discrepancies?
- Is this a brand problem stemming from negative press, sunset ad campaigns, or rollbacks in acquisition spend?
- Where is non-brand performance down; which URLs and keywords are trending down?
- Do we care about this traffic?
- What does the trend line tell us? Is it a sharp or a sloped decline?
- Did something change with our site content?
- Are there new or major technical issues on the site?
- Did we lose backlinks or referrers?
- Was there a recent algorithm update?
- Did the SERP change in meaningful ways?
- Is the domain being penalized?
- Did competition change?
- Are users behaving differently?
Take a closer look at next steps with Search Engine Land.
