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While YouTube dominates podcast consumption overall, Transitor’s recent survey of Gen Z reveals some surprising insights about their listening habits.
Takeaways:
- 56% of respondents prefer Spotify, outpacing YouTube (21%) and Apple Podcasts (10%). Spotify’s share has grown since 2021.
- 76% primarily listen to audio podcasts, despite the industry’s growing focus on video content.
- 59% of Gen Z podcast consumption happens at home, mostly on phones or tablets.
- Shows like Welcome to Night Vale and The Magnus Archives rank high among favorites, pointing to a strong appetite for fictional storytelling.
- Joe Rogan is the most frequently mentioned “popular podcaster” by a wide margin.
Check out the full report from Transistor.
