Do Ya Know?
Which costume could score you a free Whopper during Burger Kingās 2017 Halloween campaign?
Trending Stories
HOLIDAYS
š The best Halloween campaigns of 2026 offer marketing lessons.
š Novemberās social media holidays are here.
š Holiday marketing has a Gen Z problem.
šļø TikTok shares Black Friday and Cyber Monday marketing tips.
š GA4 missed two-thirds of a retailerās holiday orders.
SOCIALS
š LinkedIn releases a new B2B conversion tracking guide.
š± Instagram is expanding its long-form video features.
AI
š¤ Anthropicās IPO filing reveals its enterprise AI strategy.
š AI may be delivering little economic value outside tech.
š° Crypto futures value Anthropic at $1.88 trillion.
šØ Canva launches its first public AI image model.
CULTURE
š§ Kraft launches a pocket-sized Parmesan bag charm.
šļø Why Seinfeld is still a hit decades later.
š§± LEGO and Daft Punk show how brands can win over fans.
What We Learned
Monday: Food and beverage consumers are weighing price, convenience, quality, and experience more carefully while discovering brands across social, search, delivery platforms, and AI. Marketers need clear positioning, consistent product information, and connected customer experiences that encourage repeat purchases. Long-term growth depends on giving people reasons to choose the brand again. See what keeps food and beverage customers coming back.
Tuesday: High impression counts donāt guarantee that people notice or remember your ads. SiriusXM Media recommends evaluating reach alongside attention indicators, brand lift, and business outcomes. Creative quality, placement, audience relevance, and audio environments can all influence whether an exposure makes an impact. Find out whether your ads are earning attention.
Wednesday: Strong brand writing starts with understanding how your audience actually speaks. PR Dailyās advice includes testing story ideas against audience needs, using real examples to win leadership support, and reading drafts aloud to catch unnatural language. AI can assist with early drafts, but human judgment and careful editing remain essential. Give your brand writing a human edit.
Thursday: Instagram uses different ranking systems for Feed, Stories, Reels, and Explore, with watch time, likes, and sends among its most important signals. Reels and Explore are especially useful for discovery, while Feed and Stories help maintain existing relationships. Understanding what each surface rewards can help marketers choose better formats and measure the engagement that matters. Get to know Instagramās different algorithms.
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Now Streaming
Donāt miss the latest episode of The Daily Carnage Show, hereās what weāre covering:
š Appleās secret blocklist: How Safariās restrictions work and which ad tech companies have been affected.
š The impact on advertisers and publishers: Why disruptions to ad delivery and audience signals could affect campaign performance, publisher revenue, and programmatic advertising.
š The measurement problem: Why winning an ad auction doesnāt always mean an ad actually appeared on a userās screen.
āļø Privacy vs. platform power: What happens when the company controlling the browser also operates an advertising business?
š ļø What marketers should do next: Audit your ad tech dependencies, verify campaign delivery, strengthen your first-party data strategy, and ask vendors about their contingency plans.
Appleās approach raises a bigger question for the open web: How do we protect user privacy while maintaining the infrastructure that supports digital advertising?
šļø Plus, catch up on Season 2:
- AI Is Killing Entry-Level Marketing Jobs (12:55)
- Microdramas Are Taking Over Marketing (10:43)
- AI CEOs Want to Slow Down. The AI Race Wonāt. (11:39)
- Reddit Is Changing SEO & AI Search (10:55)
- The Creator Economy Rules Gaming (43:53)
- Dark Patterns Are Becoming a Legal Problem for Meta (12:06)
- Dissecting the Brand Apology (11:35)
- Google Image Search is⦠Pinterest? (9:26)
- Sony & The Death of Physical Media (8:57)
šļø Now streaming onĀ Youtube,Ā Spotify,Ā Amazon Music, andĀ Apple Music.
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š See ya there.
Ads from The Past

Brachās, 1950
Did Ya Know?
Answer: B) Clown. For its āScary Clown Nightā campaign, Burger King offered free Whoppers to the first 500 guests dressed as clowns at select U.S. locations. The line? āCome as a clown, eat like a king.ā With It fueling creepy-clown fever and Ronald McDonald providing an obvious target, BK turned a Halloween giveaway into a cheeky jab at its biggest rival.




