Quick! What’s the best practice when it comes to post frequency on social media??
Did you say, “post less?” You better have said less. You did? Okay, good. It’s in the title, after all.
Now, to some, this may seem counter-intuitive. Social media is a terrible blessing in that way. Sure, it gives us another platform to start conversations with consumers, but literally everyone else has that same opportunity.
We’re on social media fighting like titans for attention. Posting like we’ve got nothing else to lose. Meanwhile, we’re over-saturating our profiles and social platforms deemed us buriable. Not cool, social media, not cool.
Neil Patel and Eric Sui tackle this topic in their latest podcast. This 5-minute Listen goes through why posting less is key and how to create quality content.
- (00:36) Eric used to use a tool called MeetEdgar, but he doesn’t use it anymore because the engagement was too low.
- (00:55) By decreasing their social media posts, they focused on quality content instead.
- (01:30) MeetEdgar made the team lazy about social media traffic.
- (01:45) It should always be quality over quantity when it comes to social media posting.
- (02:24) If you keep posting crappy content, social media sites will bury your posts. If you’re posting once a day but followers aren’t engaging, re-evaluate your strategy. Post less!
- (03:05) Don’t post for the sake of it, focus on high-quality content. This doesn’t just mean text-based, images, or videos, but adding personalized messages.
- (03:23) Neil would be lazy and just post a link to Facebook, but now he makes sure to add titles and descriptions, as well.
- (03:53) The VP of Marketing at Sales Hacker will write mini blog posts on social media, then add links to the full content. He will also tag people in the posts.
- (05:00) Post at least two to three times per week. Grant Cardone has great content but doesn’t do well because he posts too often.
Hit that button to hear it straight from Eric and Neil!
