Burger King decided to create an interesting series of ads about sentient burger patties. It features a Sir David Attenborough-esque narration* of a Whopper seeking out flames, ignoring a man grieving a breakup. Do we fully get it? Dunno. But we can all relate to needing some warm comfort food when times are rough.
*It could really be his voice but we couldn’t find the confirmation at the time of writing this.