It’s amazing how trends take hold. Not so long ago we saw the rise of cupcakeries, juicing, hot yoga, and escape rooms. During the pandemic, the trend has been precisely not to escape our rooms and homes. Who would have thought!
Adding to the mounting trends are new and improved social media channels. Here are some of the social media trends you need to know in 2021 according to Convince & Convert.
- Companies Will Need to Address Social Media Team Burnout. Social media doesn’t clock out at 5:00 PM. It’s a 24/7/365 deal. Not every company has the same capacity to deal with it all. Amidst the pandemic, 88% of social media marketers in higher education feel work is harder due to the pandemic, and almost half feel they lack proper support or resources for managing mental health.
- Fee-based Fan Communities Will Grow. While people flock to social media sites, it’s often the niche communities within them that they stick to. Facebook Groups and subreddits are prime examples. Taking this a step further are social media sites and features charging fees for access to exclusive content.
- Building Trust Through Content Delivered By and Featuring Humans. Trust is a key component in almost any business. It’s hard to build trust when people can’t relate to you or your brand. For this reason, it’s imperative to create and share relatable content featuring real people. This will better establish your business and your products as legitimate solutions to actual problems people are facing. At the end of the day, you’re talking to regular people.
- Influencers Will Become Vital in B2B, not Just B2C. Social media is chaotic, and it takes a lot of effort to cut through the mix. While many B2B brands rely on social media to share content, only a few are utilizing the power of influencers. Keep micro and macro-influencers in your court to spread your message via individuals your audience already follows and trusts.
Keep reading for even more!