One of the easiest ways to stay on top of all the new terms and tactics in marketing is podcasts.
Have you checked out Demand Gen Chat by Chili Piper?
In this podcast episode, they spoke with Sidney Waterfall, VP of Demand at Refine Labs. The agency works with growth-stage B2B SaaS companies and puts out a ton of content sharing their learnings. They cover some topics that have been all over LinkedIn feeds lately – dark social and how to use it to drive demand, and how marketers can actually use all the data you collect from self-reported attribution to make business decisions.
So what is “dark social,” anyway? Dark social describes the “invisible” shares and mentions of your brand that happen through channels like social media DMs and Slack community messages. It’s hard to track, but important to know about a brand’s reputation.
If you’re looking to learn more about dark social or how to actually use all the data you collect from self-reported attribution, you won’t want to miss this episode. And if you like what you hear you can subscribe to Demand Gen Chat wherever you listen to podcasts.
