🚀 Nutella makes the most of its unexpected airtime aboard Artemis II.

🤔 It turns out that reposting feed posts to Instagram Stories doesn’t boost reach.

🤝 TikTok announces expanded partnership with HubSpot.

📈 Gemini overtakes Perplexity in share of website referrals, behind ChatGPT.

🤖 How Meta’s AI push is changing ad creation.

🥜 M&Ms drops an hour-long documentary on the climate vulnerability of peanuts.

TikTok users scroll quickly and expect constant variation, so even your high-performing ads have a short half-life as repetition sets in and things get stale.

So, switch from campaign-based thinking to production-based thinking. Creative is must be continuously manufactured, tested, and iterated.

Here’s a better operating model: 

• Treat content like inventory: constantly produced, assembled, and distributed at scale.
• Winning comes from testing many variations (hooks, visuals, CTAs), not perfecting one ad.
• Break ads into interchangeable parts (hook, body, CTA) to quickly refresh performance.
• Native, low-production content often outperforms polished ads because it blends into the feed.
• Long production cycles kill relevance. By launch, trends may already be outdated.
• Brands need ongoing footage pipelines (UGC, behind-the-scenes, reactions) to avoid bottlenecks.

Head to Search Engine Land for more.

Jotform’s ChatGPT App lets you manage your entire form lifecycle conversationally.

“Create a feedback form for my beta launch” generates the form instantly.”Help me edit this question” lets you tweak it naturally. And “Summarize recent submissions” gives you a visual snapshot of your data.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.

Book a $99 Classified ad instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

✨ Catch up on Season 2 of The Daily Carnage Show:

• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Spotify, Amazon Music, and Apple Music.

Hyundai Motor Company and BBDO New York are highlighting sea forests, underwater ecosystems like kelp beds that are critical for biodiversity and carbon absorption, yet largely absent from maps and climate policy.

The campaign is built on this idea that what isn’t named is often ignored. By naming and mapping these ecosystems, we make a place for them in global conservation frameworks.

Impressively, they’ve created a unified global map that merges fragmented datasets into a shared, living resource for scientists, NGOs, and policymakers. In other words, they’ve built real infrastructure to make a change.

Weigh in on TheDailyCarnage subreddit:

• Smash or Pass: Your Email Service Provider: “What is your ESP and why do you love it? If you hate it, what keeps you on board?”
• Using LinkedIn’s Post Inspector to Reset Cached Meta Data and Images: “LinkedIn will sometimes stubbornly associate an out of date featured image with a URL from your website. Here’s a super simple fix.”
• Tracking Set Ups for Ads: “Who do you use to set up event conversions in Google/Meta and GA4 when you onboard a new client?”

Clabber Girl, 1930s