Why Your Blog Isn't Loved by Google - Carney
The Daily Carnage

Why Your Blog Isn’t Loved by Google

Eric Siu and Neil Patel talk about why Google just doesn’t give a care about your blog. And of course, the actions to remedy it.

Remember way back when we threw in a secret little slogan in our write up? Yeahhhhh, that was pretty fun.

Cause, we did it again. So, good luck. If ya find it, let us know in the FB Group!

Anyway, back to biz. We’re tuning into our fav teachers at Marketing School, Eric Siu and Neil Patel. They’re going over why Google just doesn’t give a dang about your blog. And of course, the actions to remedy it.

Got your pencil handy? Class is in session.

  • (00:40) Biggest blogging blunder (yeah, try saying that 10 times fast) that needs your attention asap is using blog.yourdomain.com, which is a subdomain.
  • (00:55) Two options you should be using:
    • A blog on your domain like yourdomain.com/blog
    • Simply use your homepage, then it’s just yourdomain.com
  • (01:25) Eric’s company switched from a subdomain to a subfolder (subdirectory) and found a 5-10% traffic increase from that change alone. Neil, on the other hand, saw a 40% increase when he ran his own experiment.
  • (02:30) Making the change. Switching from a subdomain to a subdirectory isn’t an easy breezy beautiful kind of easy.
    • All internal links must change to that subdomain
    • You have to 301 the links plus change the internal links to the new one
    • Make sure images and files are pointing to the subdirectory
  • (03:00) Use Screaming Frog to make sure things have been switched over correctly. Then go live!
  • (03:30) Keep an easy-to-follow excel sheet that maps every single page over from a subdomain to a subdirectory. This can help engineers! Watch Eric and Neil’s Youtube video of this episode for a glimpse of the excel sheet prepped for Kissmetrics at (4:15).
  • (03:45) Subdomain versus Subdirectory. Subdomains are seen as a separate website!
  • (04:50) The need to go post by post in your excel sheet. In doing this you can clean up content. Delete old or irrelevant content to boost user experience.

We know what you’re thinking. Sounds like a crazy ton of work that you don’t have time for. Yeah, you’re not wrong. But we aren’t marketers ’cause it’s easy.

Do the hard thing. Because that end game is put your feet up worthy. Besides a chance at a 10% increase in traffic. You bet your marketing bum we’d take that deal.

Carnage

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