How often do y’all find yourselves going down rabbit holes based on YouTube’s recommendations? One video leads to another and then you’re late for a very important date, or perhaps a scheduled Zoom meeting.
Unsurprisingly, video descriptions, titles, keywords, and tags are all taken into account to help form YouTube’s recommendations. The same info is used to help you find the video you initially searched for (you know, the one you watched right before you fell into the rabbit hole.) Today, Semrush is here to break down YouTube channel keywords and what they are.
What are channel keywords on YouTube? To help your audience find your content on YouTube, you need to make sure YouTube knows what kind of content you produce. These keywords may indicate which industry your business is in, or a particular theme your content revolves around.
What keywords should you use for YouTube? SEO is imperative on YouTube – after all, YouTube is the world’s 2nd largest search engine. So when it comes to keywords, research is as important as ever. Think about what your audience might search for in order to find channels such as your own. Take a look at suggestions in YouTube Autocomplete and Google Trends to see exactly what people are searching for.
How many keywords can you use on YouTube?
- Video titles: 1-3 keywords. Ensure they’re relevant and try to keep it to 60 characters.
- Video description: With an allowance of 800 words, you can write as many relevant keywords as you see fit, but keyword stuffing won’t do any good.
- Include keywords in your “About” section to provide an overview of your channel.
- Channel tags: Up to 75 characters may be added.
Keep on reading for more details.